Trinity McQueen: the new name in award winning market research
We combine sector knowledge, technology and creativity to produce original, compelling stories with commercial impact.
Audiences Unbound: A vision of the future of media consumption
‘Unbound’ audiences - those who reject scheduled and physical media - have grown from a niche group of early adopting millennials to the edges of the mainstream within just a few years. Our exclusive research study explores TV & video, news and music consumption habits in this unbound World.
Are you maximising your brands’ ROP?
That’s Return on Personalisation. In our new self-sponsored study for 2016 we will explore what matters most to customers when it comes to personalisation, where personalisation is headed in the future and the types of personalisation that look set to inspire the greatest degree of loyalty.
How we help
Usage & attitude studies, Segmentation, Observational studies, Social media insight, Web analytics.
Product & service development
Product strategy, Concept testing, Market sizing, Innovation, Ideation & Co-creation, Product trials, Price positioning.
Marketing & brands
Marketing strategy, Creative development, Creative pre-tests, Brand positioning, Brand tracking.
Connecting data, research and market context to provide superior direction for your business challenges.
Sectors we know and love
Including Groceries, Technology & electricals, Health & Beauty, Fashion.
Including Food, Soft drinks, Alcoholic drinks, Health & Beauty, Confectionery.
Digital, Media & Technology
Including Web, Mobile & apps, TV platforms & broadcasting, Internet services, Video on demand.
Business, Utilities & Finance
Including Mail & logistics, Construction, Health & Safety, Waste management, Insurance services, Personal finance, Energy.
Delivering great work for…
"Pernod Ricard worked with Trinity McQueen to revitalise the visual communication of our Brand Equity Monitor, which runs in over 100 studies globally each year. The brief was to use information design to communicate more clearly - giving more emphasis to insight rather than data and inspiring our audiences in the process. We are really pleased with the deliverables which are being rolled out to partner agencies globally: reporting templates that are modern, fresh and cut out the clutter - enabling people to ‘get’ the data and its implications more easily"− Pernod Ricard
"I have worked with Brass Insight for nearly 5 year now at both TNT Express and SITA UK. During this time I have also used other customer research agencies and customer experience consultants but have found Trinity McQueen to be of the highest quality and by far the easiest to work with. I introduced Trinity McQueen into SITA UK at the beginning of this year and have been happy with the seamless transition from the previous agency and how they have already taken our Over & Above research to another level."− SITA UK
"Moss Bros appointed Brass to deliver a comprehensive research project involving extensive qualitative and quantitative approaches including a consumer segmentation and online community. The output has been excellent with a fully quantifiable segmentation model which we are using as the foundations of the brands strategic direction over the coming years."− Moss Bros
"I have been impressed by the focus they have in helping businesses ‘land’ the findings from research effectively – an aspect which is increasingly important in the new era of insight management."− Heineken
"We used Trinity McQueen to capture data to guide our digital strategy - they didn't just deliver a research report, they defined the brief, produced sample wireframes and even designed several concepts...not bad for a market research company."− SIG UK plc
"General Mills commissioned Trinity McQueen to creatively communicate what being a ‘consumer first’ company could really mean and do for our business globally. The resulting video output was shared with senior managers and was described as ‘overwhelmingly inspiring’ helping to galvanise internal energy behind our internal cultural focus."− General Mills
"Polyco appointed Trinity McQueen to conduct a brand health check for the company. We were impressed with their knowledge of our sectors, the clear and succinct insights delivered and the ease with which they moved us smoothly into strategic brand planning."− Polyco
"The Talking Food online community approach means we can instantly interact and engage with our consumers to get real-time feedback – delivering a quicker and more efficient response for our internal stakeholders and our external customers."− Bakkavor
"We are working through our list of actions from your work and are all pretty excited about it...I don’t think I sent you a huge thank you for this work, which we all thought was impressive, and of real world value..."− Forza
"I’ve worked with the team on a number of occasions: they are flexible, understand our customers and produce recommendations we can work with."− Swinton Insurance