Trinity McQueen: the new name in award winning market research

We combine sector knowledge, technology and creativity to produce original, compelling stories with commercial impact.


"Personalisation: get the single customer view and maximise your return personalisation"

Meet us at stand IN24

27-28th 2016
Olympia Central, London

Growing proud

Our latest financials are out and we are proud to record a successive year of double digit growth. 2015 has brought new clients, new people, new technology, more global research and a shiny new head office. And we’ve won a few more awards along the way too! A big thank you to our clients, people and partners for making this achievement possible.

Trinity McQueen research featured in Automotive trade press

Research conducted by Trinity McQueen on behalf of Auto Trader highlights the growing importance of smartphones in the car buying process and the implications for the automotive industry.

Are you maximising your brands’ ROP?

That’s Return on Personalisation. In our new self-sponsored study for 2016 we will explore what matters most to customers when it comes to personalisation, where personalisation is headed in the future and the types of personalisation that look set to inspire the greatest degree of loyalty.


Answers, direction and inspiration through original research, creative people and connected technology

Bespoke Qual and Quant

Bespoke Qual and Quant

Strategic and tactical, we help with the big decisions. From tried and tested focus groups and surveys to fresh new solutions and the latest tech - all built around your needs.

Research communities

Research communities

Long or short term, large scale or small, we run online communities for some of the UK’s best known brands and retailers – we’ve won awards for them too.



Our brand, campaign and experience trackers are designed around what’s important to our clients’ and their customers. No off the shelf solutions.

Creative evaluator

Creative evaluator

Test your ideas before committing to large creative and media fees. With our award winning evaluator service you can be assured that your target audience will take notice.

Multichannel Experience

Multichannel Experience

Combining usability and consumer research to not only answer whether people can use your service but also if they would want to. Websites, apps, TV and more.

Insight design studio

Insight design studio

Videos, infographics, websites and more. Because we know good insight needs creative flair to make it land.

In the moment apps

In the moment apps

Capture thoughts and experiences when decisions and opinions are actually shaped with our new mobile app – qual and quant, text, photos and video.

Voice of the Customer

Voice of the Customer

Immediate, objective feedback, completed by your customers at the time that matters most. Surveys, performance dashboards and red flag systems all ready to go within hours.

How we help

Understanding people

Usage & attitude studies, Segmentation, Observational studies, Social media insight, Web analytics.

Product & service development

Product strategy, Concept testing, Market sizing, Innovation, Ideation & Co-creation, Product trials, Price positioning.

Marketing & brands

Marketing strategy, Creative development, Creative pre-tests, Brand positioning, Brand tracking.

Insight management

Connecting data, research and market context to provide superior direction for your business challenges.

Sectors we know and love


Including Groceries, Technology & electricals, Health & Beauty, Fashion.


Including Food, Soft drinks, Alcoholic drinks, Health & Beauty, Confectionery.

Digital, Media & Technology

Including Web, Mobile & apps, TV platforms & broadcasting, Internet services, Video on demand.

Business, Utilities & Finance

Including Mail & logistics, Construction, Health & Safety, Waste management, Insurance services, Personal finance, Energy.

Delivering great work for…

"Pernod Ricard worked with Trinity McQueen to revitalise the visual communication of our Brand Equity Monitor, which runs in over 100 studies globally each year. The brief was to use information design to communicate more clearly - giving more emphasis to insight rather than data and inspiring our audiences in the process. We are really pleased with the deliverables which are being rolled out to partner agencies globally: reporting templates that are modern, fresh and cut out the clutter - enabling people to ‘get’ the data and its implications more easily"

− Pernod Ricard

"I have worked with Brass Insight for nearly 5 year now at both TNT Express and SITA UK. During this time I have also used other customer research agencies and customer experience consultants but have found Trinity McQueen to be of the highest quality and by far the easiest to work with. I introduced Trinity McQueen into SITA UK at the beginning of this year and have been happy with the seamless transition from the previous agency and how they have already taken our Over & Above research to another level."


"Moss Bros appointed Brass to deliver a comprehensive research project involving extensive qualitative and quantitative approaches including a consumer segmentation and online community. The output has been excellent with a fully quantifiable segmentation model which we are using as the foundations of the brands strategic direction over the coming years."

− Moss Bros

"I have been impressed by the focus they have in helping businesses ‘land’ the findings from research effectively – an aspect which is increasingly important in the new era of insight management."

− Heineken

"We used Trinity McQueen to capture data to guide our digital strategy - they didn't just deliver a research report, they defined the brief, produced sample wireframes and even designed several concepts...not bad for a market research company."

− SIG UK plc

"General Mills commissioned Trinity McQueen to creatively communicate what being a ‘consumer first’ company could really mean and do for our business globally. The resulting video output was shared with senior managers and was described as ‘overwhelmingly inspiring’ helping to galvanise internal energy behind our internal cultural focus."

− General Mills

"Polyco appointed Trinity McQueen to conduct a brand health check for the company. We were impressed with their knowledge of our sectors, the clear and succinct insights delivered and the ease with which they moved us smoothly into strategic brand planning."

− Polyco

"The Talking Food online community approach means we can instantly interact and engage with our consumers to get real-time feedback – delivering a quicker and more efficient response for our internal stakeholders and our external customers."

− Bakkavor

"We are working through our list of actions from your work and are all pretty excited about it...I don’t think I sent you a huge thank you for this work, which we all thought was impressive, and of real world value..."

− Forza

"I’ve worked with the team on a number of occasions: they are flexible, understand our customers and produce recommendations we can work with."

− Swinton Insurance