Shopping for a book shouldn’t really be a stressful experience. When my son was a few weeks old I went to a bookshop on my local high street. Suddenly the cosy store with its studious atmosphere and hushed tones, that had once felt relaxing, made me anxious given my son’s love of screaming. So for a few months I stuck to shops where I felt comfortable and that I perceived as child-friendly.
Vegans. Hippies. Nothing in common with me, right? That’s how I used to perceive a person who does not eat or use animal products.
Fast forward to 2017 and the results of a new study published by Vegan Life Magazine and The Vegan Society show that Veganism is booming. Veganism has increased by 350% in the last ten years in the UK, with 542,000 vegans in the UK alone.
It wouldn’t be a stretch to say that opinions form the basis for almost all forms of market research, and without them we wouldn’t be able to obtain the key consumer insights that we do for our clients. We should therefore be treating the voice of these opinions as an invaluable asset by researchers, to ensure they are as insightful and representative as possible.
On 29th June we held our annual company away day, one of the few days a year the entire team gets together to share all our exciting company news and triumphs over the last 12 months.
As a new member to the AQR I was intrigued to attend my first breakfast bites session. I know how to do infographics right? Yes, I have the basic skills but I was eager to do some fine tuning and meet some new faces.
We are proud of Leeds. It’s a city on the up and is where our company was founded.
And we’ve not forgotten our roots.
We feel it is important to ‘give something back’ to the city and support local community projects. Trinity McQueen has recently joined Leeds Community Foundation and we’re delighted to be new members of the 100 Club.
We’d just bought our first home. After nearly 6 months of trawling through Rightmove, organising viewings, filling out endless paperwork, a gazumping and then getting chucked out of our rented flat as the Estate Agent failed to sign a vital piece of paperwork (that’s a story for another time) the last thing we wanted to do was faff around with finding a new energy supplier.
UK – Strategic insight agency, Trinity McQueen has announced its latest financial performance, showing double-digit growth of 10% YOY, for the 3rd consecutive year, following its MBO in 2013. Sales rose to £4.92 million in the 12 months, ending September 2016.
There is a shift occurring. Put a stethoscope to your TV screen, your radio and your thumb-worn print magazines. They need help. Because attitudes towards traditional media channels and the brands that lead them have changed. Consumers’ lifestyles have changed. They want everything and they want it now, something we delved into in our recent Audiences Unbound study.