Everyone’s a winner, baby crooned Hot Chocolate in ’78. That was definitely the mood at the 2017 MRS National Awards this week. It was a sell-out. A record capacity, hosted by glitzy Supernova at Victoria Embankment Gardens, London.
It was a smash hit for Trinity McQueen too, as we picked up the coveted award of the night for Best Application of Research with our client Weetabix.
Download our latest ditty on what UK shoppers really think about Black Friday, the January sales and everything in between. A must read for those in the retail space planning for Christmas 2018.
Given my penchant for all things brainy, I decided to check out the Brainy Bar, an event affiliated with WARC which gathers people interested in applying neuroscience to understand consumers. This session focused on behavioural economics, which combines economic models with psychology to forge powerful accounts of how people make decisions in a real-world setting. Below are some of the key points made throughout the talks that evening.
Brexit has scarcely been off the front pages since the vote in 2016. As a nation we’re pretty much obsessed.
At Trinity McQueen we’re researchers. We’re interested in what makes people tick – and more importantly, what impacts on their behaviour. So we decided to carry out our own research into the UK’s attitudes to the economy right now.
I moved house in the summer. A new place, a new environment, a new commute.
Old habits were broken and new ones emerged.
My attitudes haven’t changed but my behaviour has changed. The transition to a new environment molded my behaviour. Environmental cues exerted a strong influence, more so than my beliefs or preferences.
The first (but surely not last) MRS Utilities conference was held in London on the 21st September. The conference covered both the water and energy industries. I had a sense throughout that the industries are subtly diverse, as the markets are at different stages in their development. Nevertheless, there were some key, uniting themes that tied the conference together.
As the digital economy has grown and flourished, consumer’s understanding of how they are being targeted and monetised by brands has often been playing catch up. But now, marketers are faced with increasingly savvy audiences who are not only harder to reach via traditional advertising, but are also inured to traditional hierarchical modes of communication between brand and consumer.
Again? Yes, we’ve done it again. Reaching the final of the prestigious, national MRS awards. That’s 9 in the last 10 years. Even Sir Alex would be proud of that consistency.
The summer has passed and we’re heading fully into Autumn, but from spending time with our retail clients, we know that they’re already focused on delivering a strong sales performance over Christmas. One of the things that often comes up whilst chatting is wanting to know how they should be best communicating their festive offers to their customers, particularly in terms of tactical emails.
Shopping for a book shouldn’t really be a stressful experience. When my son was a few weeks old I went to a bookshop on my local high street. Suddenly the cosy store with its studious atmosphere and hushed tones, that had once felt relaxing, made me anxious given my son’s love of screaming. So for a few months I stuck to shops where I felt comfortable and that I perceived as child-friendly.
Vegans. Hippies. Nothing in common with me, right? That’s how I used to perceive a person who does not eat or use animal products.
Fast forward to 2017 and the results of a new study published by Vegan Life Magazine and The Vegan Society show that Veganism is booming. Veganism has increased by 350% in the last ten years in the UK, with 542,000 vegans in the UK alone.
It wouldn’t be a stretch to say that opinions form the basis for almost all forms of market research, and without them we wouldn’t be able to obtain the key consumer insights that we do for our clients. We should therefore be treating the voice of these opinions as an invaluable asset by researchers, to ensure they are as insightful and representative as possible.
On 29th June we held our annual company away day, one of the few days a year the entire team gets together to share all our exciting company news and triumphs over the last 12 months.
As a new member to the AQR I was intrigued to attend my first breakfast bites session. I know how to do infographics right? Yes, I have the basic skills but I was eager to do some fine tuning and meet some new faces.
We are proud of Leeds. It’s a city on the up and is where our company was founded.
And we’ve not forgotten our roots.
We feel it is important to ‘give something back’ to the city and support local community projects. Trinity McQueen has recently joined Leeds Community Foundation and we’re delighted to be new members of the 100 Club.
We’d just bought our first home. After nearly 6 months of trawling through Rightmove, organising viewings, filling out endless paperwork, a gazumping and then getting chucked out of our rented flat as the Estate Agent failed to sign a vital piece of paperwork (that’s a story for another time) the last thing we wanted to do was faff around with finding a new energy supplier.
UK – Strategic insight agency, Trinity McQueen has announced its latest financial performance, showing double-digit growth of 10% YOY, for the 3rd consecutive year, following its MBO in 2013. Sales rose to £4.92 million in the 12 months, ending September 2016.
There is a shift occurring. Put a stethoscope to your TV screen, your radio and your thumb-worn print magazines. They need help. Because attitudes towards traditional media channels and the brands that lead them have changed. Consumers’ lifestyles have changed. They want everything and they want it now, something we delved into in our recent Audiences Unbound study.
Okay so the title may be slightly misleading. This isn’t about Tinder (and it has even less to do with a well-known Jackson 5 song).
I recently attended &more, a MRS conference for young researchers.
Whatever your interests, there is a blog for you. I love lifting weights, and can credit blogs as the source of my obsession.
Bloggers can attract large followings and a celebrity-like status. It is therefore unsurprising that brands are increasingly working with them to harness their influence over consumers.
What better way to kick off the day than reading about Britain’s biggest 100 brands, as part of the latest issue of the Grocer.
Whilst sipping a coffee from the local Pret and waiting for my Oat So Simple to heat up, my attention was drawn to lots of familiar brand names in the top 100.
21 March 2017 – YouTube tops the list of media brands people feel most positively about, according to a new study from researcher Trinity McQueen that explores the future of media consumption among an audience who are moving away from traditional media channels.
Another year, another MRS conference. Here’s five takeaways from the sessions I attended on the second day.
Back in the 90s email was new and exciting. We all remember our first email address, even if some of us would rather forget it! Nowadays however, emails are just one of many forms of digital communication, having to fight for our attention amongst a plethora of content: blogs, tweets, snapchats and Facebook posts to name a few.
We are delighted to have been shortlisted for the 2016 ‘Winning with Weetabix’ award in the Weetabix annual client supplier awards.
Sat opposite my husband and his sister in a restaurant. They both order tea. It arrives. Tea bag wrapped in paper. Hot water in a pot. A cup and saucer to go with it.
He places the teabag inside the pot and leaves it to stew. She places hers inside the cup and pours the hot water over it.
I witnessed how 2 people, from the same family, approached this in a completely different way to one another.
It was standing room only at the third Brainy Bar event.
Run by Walnut in conjunction with WARC, the idea is for clients, vendors and agencies involved in neuroscience (the “brainy” part) to get together in Creston’s bar (the “bar” part) to share case studies and best practice.
I’ve just got back from a fantastic family holiday – I was lucky to spend some time on the West Coast of America. We visited the hipster metropolis of San Francisco, but most of our travelling time was in-land, rural and another side of America altogether.