I recently had the pleasure of visiting Morocco on holiday - just under 4 hours from the UK on a short-haul flight yet worlds apart in terms of culture. High on my bucket list of things to do was a visit to the world famous Jemaa el-Fnaa – the main large public square in the medina of the old town where street entertainers, small markets and hawkers come together to create an incredible and vibrant experience.
We’ve been talking a lot to our clients about ‘cognitive ease’ recently. That’s a very behavioural science-y term but the thinking behind it is simple and useful. People want their experience of shopping to be as easy as possible. They want to use their brains as little as possible. Anything a retailer can do to make the shopping experience less wearisome will help.
My wife is currently on maternity leave, and in between dealing with the plethora of activities that a young child demands, she’s unintentionally become a ‘mumpreneur’. What on earth is a ‘mumpreneur’ I hear you ask? Well, when you have a young child, they tend to grow out of their clothes very quickly. And rather than continually buying new clothes, she’s joined other like-minded mums in using the Facebook Marketplace to buy and sell ‘nearly-new’ clothing.
Thursday 1st March marks World Book Day 2018. It’s a celebration of books, a celebration of the authors and illustrators who bring characters to life and a celebration of reading. Books are such a significant and prominent part of everyday life from the books we learn to read as a child to the books we depend upon to relax and escape the stresses of reality.
What does success look like in the segmentation world? The team at Trinity McQueen have been on many a segmentation journey and have developed a wealth of knowledge along the way. Below are some tips that I have personally found to be the most important in delivering a successful segmentation
It’s Tuesday morning and I’m trying to find everything I’ll need for today’s trip to Norwich for focus groups. I knew I was going to Norwich yesterday - this isn’t a surprise trip, so you might well ask why I haven’t packed already? My only excuse is that an old episode of Australian Masterchef was on last night – my favourite.
We’re thrilled to be a headline event at the Leeds Digital Festival on 16th April at Duke Studios. Our very own Sunam Ikhlaq will be sharing the conclusions of our latest work with Internet Matters, the UK industry backed organisation, supporting child safety in the online world. And that’s not all. Client Services Director, Shazia Ali will be exploring the ‘measurement of trust’ in a the digital channel (Friday 27th, April, Duke Studios), whilst Anthony Carter and Laura Morris will be showcasing the latest digital tools researchers are using to gather behavioural insights
Last Friday, a disparate team of researchers, behavioural science practitioners, psychologists and design thinkers came together in a creative sprint to help the charity improve the performance of its crisis response campaigns. As organiser Luke Battye put it, the day was intended to: “Fill a room with brilliant minds, give them a fast, one-day problem solving process and try to make a dent on a high impact issue for a charity."
Plastic is the hot topic of the moment
Amid mounting pressure, Theresa May has promised to eliminate avoidable plastic waste in the next 25 years and called on supermarkets to introduce ‘plastic free’ aisles.
Iceland has thrown down the gauntlet as the first retailer to vow to eliminate plastic altogether from their own label products.
As many of my colleagues in the office will know, I’m a big Instagram fan – I’m more likely to check my Insta feed on a tea break than respond to a text message. Over the past few months this obsession has led to me reading up about how Instagram can be an effective tool for marketers for promoting brands and how influencer marketing is set to continue to grow in 2018.
Podcasts are great.
They give me in-depth exposure to topics I wouldn’t ordinarily come into contact with, perhaps empathise with people I’d not otherwise meet. They push me out of my comfort zone.
On the commute they help me decompress a little before I get home. Audio is a medium which invites you in. In comparison TV is, well, a bit shouty.
What a privilege it was to present our MRS winning paper with Weetabix at the AURA conference. A big thanks to members for the invitation and to Weetabix for a leading role. Download the paper here. And what’s more, it’s free!
This book is a pick-me-up: fresh, engaging and helpful. I opened it up after a long day in the office and found myself immediately taking notes, making myself late for dinner in the process.
Its aim is to demystify design research, signposting the reader step by step through project design, setup, fieldwork, analysis and impact.
Hello, my name is Emily and I’m an imposter.
I’m happy to hold my hands up and say I’ve been a long-time sufferer of imposter syndrome. Maybe you have too? Have you ever had that feeling that you you’re not up to a particular task, but you’ve duped people around you into thinking that you can do that task or that you’ve just been lucky so far, and at some point someone else is going to realise that and expose you as a fraud? Yup, that’s imposter syndrome alright.
January is the month for failed resolutions. Overnight, we hope to undo all the cheese, booze and chocolate we consumed, but I decided I wouldn’t fall into this trap. Instead I would ease into the new year in style and carbs would be my friend in the dark January nights.
In the most recent IMJR, Jane Leighton from Neilsen describes a 2016 study which for the first time evaluates the respective merits of neuro tools.
Everyone’s a winner, baby crooned Hot Chocolate in ’78. That was definitely the mood at the 2017 MRS National Awards this week. It was a sell-out. A record capacity, hosted by glitzy Supernova at Victoria Embankment Gardens, London.
It was a smash hit for Trinity McQueen too, as we picked up the coveted award of the night for Best Application of Research with our client Weetabix.
Join us in the lead up to Christmas for a 24 day countdown of our thoughts, ideas, and general musings that we believe it's important to share with colleagues, clients, and competitors.
Download our latest ditty on what UK shoppers really think about Black Friday, the January sales and everything in between. A must read for those in the retail space planning for Christmas 2018.
Given my penchant for all things brainy, I decided to check out the Brainy Bar, an event affiliated with WARC which gathers people interested in applying neuroscience to understand consumers. This session focused on behavioural economics, which combines economic models with psychology to forge powerful accounts of how people make decisions in a real-world setting. Below are some of the key points made throughout the talks that evening.
Brexit has scarcely been off the front pages since the vote in 2016. As a nation we’re pretty much obsessed.
At Trinity McQueen we’re researchers. We’re interested in what makes people tick – and more importantly, what impacts on their behaviour. So we decided to carry out our own research into the UK’s attitudes to the economy right now.
I moved house in the summer. A new place, a new environment, a new commute.
Old habits were broken and new ones emerged.
My attitudes haven’t changed but my behaviour has changed. The transition to a new environment molded my behaviour. Environmental cues exerted a strong influence, more so than my beliefs or preferences.
The first (but surely not last) MRS Utilities conference was held in London on the 21st September. The conference covered both the water and energy industries. I had a sense throughout that the industries are subtly diverse, as the markets are at different stages in their development. Nevertheless, there were some key, uniting themes that tied the conference together.
As the digital economy has grown and flourished, consumer’s understanding of how they are being targeted and monetised by brands has often been playing catch up. But now, marketers are faced with increasingly savvy audiences who are not only harder to reach via traditional advertising, but are also inured to traditional hierarchical modes of communication between brand and consumer.
Again? Yes, we’ve done it again. Reaching the final of the prestigious, national MRS awards. That’s 9 in the last 10 years. Even Sir Alex would be proud of that consistency.
The summer has passed and we’re heading fully into Autumn, but from spending time with our retail clients, we know that they’re already focused on delivering a strong sales performance over Christmas. One of the things that often comes up whilst chatting is wanting to know how they should be best communicating their festive offers to their customers, particularly in terms of tactical emails.
Shopping for a book shouldn’t really be a stressful experience. When my son was a few weeks old I went to a bookshop on my local high street. Suddenly the cosy store with its studious atmosphere and hushed tones, that had once felt relaxing, made me anxious given my son’s love of screaming. So for a few months I stuck to shops where I felt comfortable and that I perceived as child-friendly.
Vegans. Hippies. Nothing in common with me, right? That’s how I used to perceive a person who does not eat or use animal products.
Fast forward to 2017 and the results of a new study published by Vegan Life Magazine and The Vegan Society show that Veganism is booming. Veganism has increased by 350% in the last ten years in the UK, with 542,000 vegans in the UK alone.
It wouldn’t be a stretch to say that opinions form the basis for almost all forms of market research, and without them we wouldn’t be able to obtain the key consumer insights that we do for our clients. We should therefore be treating the voice of these opinions as an invaluable asset by researchers, to ensure they are as insightful and representative as possible.
Summer time typically means another reason for team Trinity to get together and enjoy a team away day. This year, the London team ventured to Lille for a day trip on 19th July.