Vegans. Hippies. Nothing in common with me, right? That’s how I used to perceive a person who does not eat or use animal products.
Fast forward to 2017 and the results of a new study published by Vegan Life Magazine and The Vegan Society show that Veganism is booming. Veganism has increased by 350% in the last ten years in the UK, with 542,000 vegans in the UK alone.
It wouldn’t be a stretch to say that opinions form the basis for almost all forms of market research, and without them we wouldn’t be able to obtain the key consumer insights that we do for our clients. We should therefore be treating the voice of these opinions as an invaluable asset by researchers, to ensure they are as insightful and representative as possible.
On 29th June we held our annual company away day, one of the few days a year the entire team gets together to share all our exciting company news and triumphs over the last 12 months.
As a new member to the AQR I was intrigued to attend my first breakfast bites session. I know how to do infographics right? Yes, I have the basic skills but I was eager to do some fine tuning and meet some new faces.
We are proud of Leeds. It’s a city on the up and is where our company was founded.
And we’ve not forgotten our roots.
We feel it is important to ‘give something back’ to the city and support local community projects. Trinity McQueen has recently joined Leeds Community Foundation and we’re delighted to be new members of the 100 Club.
We’d just bought our first home. After nearly 6 months of trawling through Rightmove, organising viewings, filling out endless paperwork, a gazumping and then getting chucked out of our rented flat as the Estate Agent failed to sign a vital piece of paperwork (that’s a story for another time) the last thing we wanted to do was faff around with finding a new energy supplier.
UK – Strategic insight agency, Trinity McQueen has announced its latest financial performance, showing double-digit growth of 10% YOY, for the 3rd consecutive year, following its MBO in 2013. Sales rose to £4.92 million in the 12 months, ending September 2016.
There is a shift occurring. Put a stethoscope to your TV screen, your radio and your thumb-worn print magazines. They need help. Because attitudes towards traditional media channels and the brands that lead them have changed. Consumers’ lifestyles have changed. They want everything and they want it now, something we delved into in our recent Audiences Unbound study.
Okay so the title may be slightly misleading. This isn’t about Tinder (and it has even less to do with a well-known Jackson 5 song).
I recently attended &more, a MRS conference for young researchers.
Whatever your interests, there is a blog for you. I love lifting weights, and can credit blogs as the source of my obsession.
Bloggers can attract large followings and a celebrity-like status. It is therefore unsurprising that brands are increasingly working with them to harness their influence over consumers.
What better way to kick off the day than reading about Britain’s biggest 100 brands, as part of the latest issue of the Grocer.
Whilst sipping a coffee from the local Pret and waiting for my Oat So Simple to heat up, my attention was drawn to lots of familiar brand names in the top 100.
21 March 2017 – YouTube tops the list of media brands people feel most positively about, according to a new study from researcher Trinity McQueen that explores the future of media consumption among an audience who are moving away from traditional media channels.
Another year, another MRS conference. Here’s five takeaways from the sessions I attended on the second day.
Back in the 90s email was new and exciting. We all remember our first email address, even if some of us would rather forget it! Nowadays however, emails are just one of many forms of digital communication, having to fight for our attention amongst a plethora of content: blogs, tweets, snapchats and Facebook posts to name a few.
We are delighted to have been shortlisted for the 2016 ‘Winning with Weetabix’ award in the Weetabix annual client supplier awards.
Sat opposite my husband and his sister in a restaurant. They both order tea. It arrives. Tea bag wrapped in paper. Hot water in a pot. A cup and saucer to go with it.
He places the teabag inside the pot and leaves it to stew. She places hers inside the cup and pours the hot water over it.
I witnessed how 2 people, from the same family, approached this in a completely different way to one another.
It was standing room only at the third Brainy Bar event.
Run by Walnut in conjunction with WARC, the idea is for clients, vendors and agencies involved in neuroscience (the “brainy” part) to get together in Creston’s bar (the “bar” part) to share case studies and best practice.
I’ve just got back from a fantastic family holiday – I was lucky to spend some time on the West Coast of America. We visited the hipster metropolis of San Francisco, but most of our travelling time was in-land, rural and another side of America altogether.
In a highly competitive market a good brand name can make or break a new brand. With any name - person, corporation, brand - you have an immediate, and sometimes subconscious, impression based solely on the name.
A recent study by Heckman & Kautz ranked nations according to their self-reported conscientiousness. They then cross referenced the average number of hours a worker in that country actually worked each year
Within consumer retail one single topic has dominated conference presentations and white papers recently – personalisation. Personalisation is a top strategic priority for many retailers and brings with it a whole host of organisational challenges such as achieving the right structure and alignment across internal teams, embedding the right culture and processes to power personalisation initiatives as well as overcoming operational limitations.
Even with a degree in advertising psychology I still find myself tuning out most of the adverts I see on TV. So when an ad does manage to filter its way through the distractions on my mobile phone, I can get really excited about it.
Anthropology – the study of humanity using observational techniques – is an inspirational, thought-provoking subject for researchers.
We all know data is everywhere, and given this, storytelling is becoming ever more important, and was a feature at the 2015 week long online insight festival hosted by E-Tabs and Keen as Mustard ‘Viz Fest’. One particular presentation of Unlocking the story in data by Caroline Florence I viewed tries to help explain what we mean, how we go about it, and why it is important – and now I’ll try distil that into a blog post…easy, right?
This one certainly caught my attention, “Love Pork’s” new ad, “Achieve Lazy Pulled Pork”.
This campaign supports the AHDB Pork Board’s strategy for growth, following several years of stagnating prices. The trouble with pork is that it struggles to offer premiumisation, especially when it’s up against beef. But what a response.
The ‘connected home’ is a technology centric approach to home automation that has been long heralded by advocates, but in many respects has not yet reached the mainstream. This could be anything from thermostats that learn exactly how and when you like to heat your home, speakers that can be controlled by your smartphone or security cameras that can distinguish an intruders face from you own
With over 1.8bn photos shared online every day we are living in the era of the visual web. From an insight generation perspective, the visual web provides a treasure chest of information into people and their lives with the photos people upload often revealing their passions and most joyful moments.
In 2015 UK publishing giant Trinity Mirror announced a new digital advertising strategy. The group have adopted ‘FreeWall®’, created by Marketing Agency Rezonence. This forces reader to engage with advertising in exchange for free access to content.