Being stereotypically English, I dislike hyperbole.
I bristle when I am told something is awesome. I have a deep suspicion of razzmatazz.
Despite this I can say without hesitation last week’s #WWQual conference was the best research event I have ever been to. I have never got more value from a conference.
The workplace of the future will be very different to the one we know today, and employers must adapt and develop a future proofed employer proposition if they are to continue to attract and retain the best talent. So was the crux of the talk given by Sally Bucknell, EY’s Head of Diversity and Inclusiveness for UK and Ireland who spoke at a recent event held in Leeds that Trinity McQueen attended as part of our involvement in The Leeds Fund.
It’s a cold and wet Wednesday morning in Manchester. A group of 25 eager qual researchers gather at Aspect Viewing Facility to hear Dr Nick Gadsby from The Answer demystify the world of Semiotics.
We need to change the ways we shop, but behaviour is hard to change. It could become even harder to change if all customers are treated the same. Environmental issues, and the use of plastics in particular, are the hot topic of the day. As a society we are slowly accepting that our use of plastic is dangerous and that change is sorely needed.
Trinity McQueen were proud to be a part of the Leeds Digital Festival this week, a city-wide event to celebrate the digital community in Leeds. Exploring the role that digital technology plays in consumers lives has become a key part of our research offering, so we were excited to share our latest thinking and showcase how we are using technology more than ever before, to get closer to real-life behaviour.
We all know behavioural economics is a big issue for our industry. What I know after attending Tuesday’s MRS event is that it is also far too complex a topic to cover in an hour’s session. You could have the oratory skills of Barack Obama, the wit of Oscar Wilde and have Kahneman there field questions, and you’d still only be able to achieve so much.
Let’s be honest, Belgium receives its unfair share of ridicule, especially from a close neighbour. And that simply isn’t cricket. A birdie told us there are some little known gems worthy or exploration for our cultural, gastronomic and architectural adherents. Paying a wee visit is clearly the right thing to do.
Last week, we were delighted to be present at X4 Europe, Europe’s largest experience management event that is run, and hosted by Qualtrics. We have been working with Qualtrics for a number of years now, and were keen to hear what they, and some of the world’s leading businesses had to say about CX.
A dream brief: writing a post on Sergio Leone’s final Spaghetti Western, starring a young and very cool Clint Eastwood. So cool in fact, we nearly named our company after him. But you’re only as cool as your last movie, and we preferred Steve.
At Trinity McQueen we’re always excited about new trends in marketing and consumer behaviour, and it hasn’t escaped our notice over the past few years just how prevalent influencer marketing has become. We wanted to bust a few myths and more about this topic and so set about a new research study of our own into the effectiveness of influencer marketing.
It’s hard to ignore just how much of our lives as consumers are in some way influenced by Amazon. The news earlier this year that the tech giant accounted for a monumental 44% of online sales in the US in 2017 was staggering and no doubt daunting for the huge range of retailers trying to keep pace with them.
The Visual Media Conference in Leeds held recently promised to expose the effectiveness of colour in marketing and communication and explore the hype around Virtual Reality (VR), Augmented Reality (AR), Artificial Intelligence (AI) and Consumer Behaviour – and it certainly didn’t disappoint.
Over the Christmas period, we saw the rise in popularity of luxury advent calendars, with many retailers trying to tempt consumers away from traditional chocolate versions with those including an assortment of alcoholic tipples and luxury beauty offerings.In the same way, retailers are now attempting to continue this trend into the Easter festivities.
Around the world public awareness is beginning to rise about the imminent arrival of Cape Town's Day Zero, when the city will become the first major metropolitan area in the world to run out of water. Thankfully, in the UK we haven’t suffered the same catastrophic drop in the level of rainfall that has struck Cape Town. However, we know consumers and businesses in the UK tend to take their water supply for granted.
On Thursday night last week Trinity McQueen’s crack five a side team took to the (plastic) field for the first time.Despite watching inspirational clips of Kilmarnock’s incredible form under the tutelage of Steve Clarke, our team fell just short, losing a very tight and keenly contested affair 7-5 to our friends at ResearchBods.
Trinity McQueen were honoured to take part in WARC’s Behavioural Economics symposium on Wednesday. We were there to present The shopper moment of truth - our MRS Award winning paper with our client Steve Lomax from Weetabix.
I recently had the pleasure of visiting Morocco on holiday - just under 4 hours from the UK on a short-haul flight yet worlds apart in terms of culture. High on my bucket list of things to do was a visit to the world famous Jemaa el-Fnaa – the main large public square in the medina of the old town where street entertainers, small markets and hawkers come together to create an incredible and vibrant experience.
We’ve been talking a lot to our clients about ‘cognitive ease’ recently. That’s a very behavioural science-y term but the thinking behind it is simple and useful. People want their experience of shopping to be as easy as possible. They want to use their brains as little as possible. Anything a retailer can do to make the shopping experience less wearisome will help.
My wife is currently on maternity leave, and in between dealing with the plethora of activities that a young child demands, she’s unintentionally become a ‘mumpreneur’. What on earth is a ‘mumpreneur’ I hear you ask? Well, when you have a young child, they tend to grow out of their clothes very quickly. And rather than continually buying new clothes, she’s joined other like-minded mums in using the Facebook Marketplace to buy and sell ‘nearly-new’ clothing.
Thursday 1st March marks World Book Day 2018. It’s a celebration of books, a celebration of the authors and illustrators who bring characters to life and a celebration of reading. Books are such a significant and prominent part of everyday life from the books we learn to read as a child to the books we depend upon to relax and escape the stresses of reality.
What does success look like in the segmentation world? The team at Trinity McQueen have been on many a segmentation journey and have developed a wealth of knowledge along the way. Below are some tips that I have personally found to be the most important in delivering a successful segmentation
It’s Tuesday morning and I’m trying to find everything I’ll need for today’s trip to Norwich for focus groups. I knew I was going to Norwich yesterday - this isn’t a surprise trip, so you might well ask why I haven’t packed already? My only excuse is that an old episode of Australian Masterchef was on last night – my favourite.
Last Friday, a disparate team of researchers, behavioural science practitioners, psychologists and design thinkers came together in a creative sprint to help the charity improve the performance of its crisis response campaigns. As organiser Luke Battye put it, the day was intended to: “Fill a room with brilliant minds, give them a fast, one-day problem solving process and try to make a dent on a high impact issue for a charity."
Plastic is the hot topic of the moment
Amid mounting pressure, Theresa May has promised to eliminate avoidable plastic waste in the next 25 years and called on supermarkets to introduce ‘plastic free’ aisles.
Iceland has thrown down the gauntlet as the first retailer to vow to eliminate plastic altogether from their own label products.
As many of my colleagues in the office will know, I’m a big Instagram fan – I’m more likely to check my Insta feed on a tea break than respond to a text message. Over the past few months this obsession has led to me reading up about how Instagram can be an effective tool for marketers for promoting brands and how influencer marketing is set to continue to grow in 2018.
Podcasts are great.
They give me in-depth exposure to topics I wouldn’t ordinarily come into contact with, perhaps empathise with people I’d not otherwise meet. They push me out of my comfort zone.
On the commute they help me decompress a little before I get home. Audio is a medium which invites you in. In comparison TV is, well, a bit shouty.
What a privilege it was to present our MRS winning paper with Weetabix at the AURA conference. A big thanks to members for the invitation and to Weetabix for a leading role. Download the paper here. And what’s more, it’s free!
This book is a pick-me-up: fresh, engaging and helpful. I opened it up after a long day in the office and found myself immediately taking notes, making myself late for dinner in the process.
Its aim is to demystify design research, signposting the reader step by step through project design, setup, fieldwork, analysis and impact.
Hello, my name is Emily and I’m an imposter.
I’m happy to hold my hands up and say I’ve been a long-time sufferer of imposter syndrome. Maybe you have too? Have you ever had that feeling that you you’re not up to a particular task, but you’ve duped people around you into thinking that you can do that task or that you’ve just been lucky so far, and at some point someone else is going to realise that and expose you as a fraud? Yup, that’s imposter syndrome alright.
January is the month for failed resolutions. Overnight, we hope to undo all the cheese, booze and chocolate we consumed, but I decided I wouldn’t fall into this trap. Instead I would ease into the new year in style and carbs would be my friend in the dark January nights.