The world of big data has exploded in the digital age. From the websites we visit to the physical movements we make, our digital footprint grows daily. As researchers, we’re particularly charmed. Big data, with its dizzying robustness, makes our conclusions powerful. Let’s be honest: it is something the C-suite execs understand, and that offers credence to our conclusions.
Way back in 2017 the Drum very aptly described eCommerce giants ASOS as the retail brand that has ‘revolutionised the online shopping experience, helping shoppers emulate celebrity trends to become a trendsetter in its own right’. With the online fashion space becoming increasingly crowded over the past decade as consumers eschew traditional high-street browsing for doing it all on their smartphone, ASOS has paved the way in how to make this transition for people as seamless as possible.
Behavioural science is a young discipline, still mapping its boundaries. So instead of being spoon-fed a narrow diet of industry veterans re-presenting case studies, we’re invited to harvest our inspiration from thought-leaders from across domains of expertise. It’s a challenging approach, demanding your attention and sapping your brainpower.
Trepidation. Excitement. Sadness. Guilt. Pride. Just some of the emotions I am feeling as I return to work following 9 months of maternity leave and drop my baby Finlay off at nursery for the first time. In the grander scheme of life, 9 months is a relatively short space of time. That said, a lot can happen in a week, let alone 9 months. 9 months is also not an insignificant timeframe when considering its how long it takes to grow a whole human!
t’s 10 years since behavioural science became mainstream in marketing: a wonderful gift, proven to unlock value at little cost. For the Leeds Digital Festival, Trinity McQueen undertook a consumer experiment, examining the effectiveness of different behavioural tactics with a nationally representative sample of 2,000 people.
A new wave of alternative banks has been able to offer digital-only services that are simple and quick, at a time when the online and mobile capabilities of many traditional banks leave much to be desired. It comes as no surprise that digital banks like Monzo and Starling therefore lead the way in customer satisfaction ratings among financial service providers in the UK.
We were delighted to speak at Internet Matters’ first industry huddle event series at Tech UK on Wednesday 6 March. Internet Matters is a charity organisation that aims to help parents keep their children safe online. During the event, we heard from Internet Matters’ ambassador, Dr Linda Papadopoulos, on the impact that pornography is having on children and how to talk to them about the topic, while we presented the latest insights on parents’ concerns about children accessing online pornography.
Nominated for its ground-breaking work with Boots, Trinity McQueen won the highly prestigious AURA Communications award. As winners, Trinity’s McQueen work was selected by the AURA client side insight professional membership, covering the major brands and businesses in the UK.
Razor brand Gillette took “new year new me” to new heights this January with a rebrand of its 30-year-old slogan “the best a man can get”. In a short film entitled Believe, the brand controversially touched on the #MeToo movement, bullying and toxic masculinity in efforts to unite men everywhere and inspire them to become “the best a man can be”.
We’ve been nominated as a finalist by Boots at the national AURA awards, for insight activation, story-telling and communication. We don’t half put on a good show!
In February 2019 Trinity McQueen completed examined whether the British public are becoming wise to the nudge. We took a nationally representative sample of 2000 UK adults and undertook test and control cell evaluation of different behavioural tactics. We also got our sample to reflect on different examples of nudge, shove and sludge. It’s the first study of its kind that we’re aware of.
As the UK Environmental Audit Committee officially rules that UK fashion brands and retailers are “failing to promote environmental sustainability and protect their workers”, it seems that the relentless pressure to ‘shop till you drop’ and to treat yourself to some ‘retail therapy’ has taken its toll on the fashion industry.
2018 was a turbulent year for many UK retailers. High street names such as Debenhams, House of Fraser, New Look and Mothercare were in trouble. Others like Maplin and Toys R Us disappeared completely. Brexit continues to breed uncertainty and consumer confidence continued to decline as the golden quarter approached.
The Insight Innovation Exhibition (IIex) is fast approaching and we have Jo Wilson-Brown, Associate Director, and Ruth Mann (Pentland) sharing a view on how brands can influence critical moments in the shopper journey. We also have Holly Collins, Research Executive, showcasing examples of Trinity McQueen’s creative insight delivery, ‘reaching the parts other agencies cannot reach’.
To nudge or not to nudge? That was the question. Trinity McQueen attended the Quirk’s Event in London where Simon Shaw, Director, presented our insight on behavioural science principles in the online advertising space. Keep an eye out for the work which will be published soon.
When the first websites and online services of what we used to call the ‘new media’ era were being built there were no user experience researchers or agencies to turn to. Brands who wanted to build their digital offering with user input and behavioural insights turned to market research agencies to help guide, test and develop their fledgling websites. The start of dedicated UX roles, teams and agencies led to those old market research practitioners quickly seeing digital product development briefs dry-up as user researchers forged a more innovative and disruptive path.
A 30-strong McQueen team have stepped up to the plate. On 10th May, we’re all attempting to complete the 3 peaks and 24 miles, inside 12 hours. We’ll start as a team and complete as a team. It’s all in aid of MacMillan Cancer Support. For an opportunity to sponsor the team, please visit our Just Giving page.
It’s 10 years since behavioural science became mainstream in advertising. It’s commonplace for brands to apply behavioural interventions, seemingly unlocking value at little cost. As more companies adopt these tactics, is there a learning effect amongst consumers as a whole?
We’re proud to announce that we’ve joined an exclusive group of agencies who are ISO27001 certified. And now we love not hate data security. It’s quite an achievement. We’ve invested heavily in a new Information Security Management System, staff training, new technology and software.
Internet Matters (originally set-up as joint venture by the UK’s four leading ISPS – BT, Sky, TalkTalk and Virgin Media and supported by a network of the digital giants such as the BBC, Google, Facebook) has been working with Trinity McQueen for almost two years to better understand parents’ concerns and challenges of keeping children safe online.
As 2019 rolled around I started to consider in more depth the impact my dairy consumption was having on the planet. After much back and forth I decided to give Veganuary a shot as a starting point, and after a mere 3 weeks of veganism, here’s what I’ve learnt.
There are cynics among us who refuse to be seduced by the lure of Black Friday, as questions are increasingly raised about how great these deals really are. But as rational as we may wish to be about the offers pinging into our inboxes and heralded across our high streets, we are hard-wired to succumb to temptation. Why? Because BF uses all the BE tricks in the book to convince our natural instincts that we need to pounce.
I’d argue we value what we believe in, and that belief is largely driven by scarcity, context & signalling. Here’s as brief a summary as I can manage.
On December 3rd, a lucky contingent from Trinity McQueen put on their glad rags, dusted off their dickie bows and headed to Billingsgate Fish Market to celebrate the very best of market research at the MRS Annual Awards Dinner. The champagne was flowing and the tension mounting as we waited to see whether we had scooped the big award, Best Agency 2018.
Trinity McQueen is thrilled to be nominated for Best Agency 2018. It’s the 11th successive year we’ve been award winners or runners up, a long-running love affair with great work and, of course, after parties.
On Thursday 15th November, Robin Horsfield (Trinity McQueen) and Jo Caley (Legal & General) strode upon the stage to entertain the crowd for the headline slot at the MRS Financial Services conference.
In the past 5 years, the face of Christmas shopping has changed dramatically in the UK. The previous world of two sales peaks, one in December and another in the Jan Sale, has been blown up by the introduction to the UK of Black Friday by US protagonists such as Amazon & Walmart owned Asda. But something seems to be stirring in UK retail that may mean that Black Friday has had its day.
Following on from the previous blog, this is designed to give you some practical hints and tips to avoid a fixed mindset.
How do you approach learning? Do you seek to learn or do you just ‘get through the here and now’ and hope to learn a few things to evidence just before your next 1-2-1?
We had a great night on Tuesday at the MRG, sharing findings from our recent study, Generation Game, which examines the role gaming plays in the lives of young consumers. With the increasing fragmentation of hardware platforms and a proliferation of services and payment models, there has never been a better time to understand how young people interact with this medium.