Brands are increasingly dedicating more of their marketing spend to partnerships with social media influencers. But who do influencers really reach - is it just young people? And what impact do influencer partnerships have on purchase behaviour and brand perceptions? Our new, robust quantitative and qualitative study, combined with social media listening, will determine:
What makes a good influencer – identifying the most influential people across different social media platforms, who they are influencing and why people follow them
What makes a successful collaboration – evaluating the performance of a range of brand-influencer collaborations to determine what is important in creating a successful collaboration
Impact on behaviour and perceptions – determining impact of brand-influencer collaborations on future behaviour and perceptions of brands
The future of influencer marketing – exploring the rise of micro-influencers and engagement vs. high-profile influencers
All will be revealed in Spring 2018! Sign up below to register your interest.