Are you an imposter?
The recipe for success this January
Hello, my name is Emily and I’m an imposter.
I’m happy to hold my hands up and say I’ve been a long-time sufferer of imposter syndrome. Maybe you have too? Have you ever had that feeling that you you’re not up to a particular task, but you’ve duped people around you into thinking that you can do that task or that you’ve just been lucky so far, and at some point someone else is going to realise that and expose you as a fraud? Yup, that’s imposter syndrome alright.
Neuroscience and market research: which methods are best?
January is the month for failed resolutions. Overnight, we hope to undo all the cheese, booze and chocolate we consumed, but I decided I wouldn’t fall into this trap. Instead I would ease into the new year in style and carbs would be my friend in the dark January nights.
Trinity McQueen and Weetabix milk more award success
In the most recent IMJR, Jane Leighton from Neilsen describes a 2016 study which for the first time evaluates the respective merits of neuro tools.
Everyone’s a winner, baby crooned Hot Chocolate in ’78. That was definitely the mood at the 2017 MRS National Awards this week. It was a sell-out. A record capacity, hosted by glitzy Supernova at Victoria Embankment Gardens, London.
It was a smash hit for Trinity McQueen too, as we picked up the coveted award of the night for Best Application of Research with our client Weetabix.
The changing face of Christmas shopping
Join us in the lead up to Christmas for a 24 day countdown of our thoughts, ideas, and general musings that we believe it's important to share with colleagues, clients, and competitors.
Behavioural Economics at the Brainy Bar
Download our latest ditty on what UK shoppers really think about Black Friday, the January sales and everything in between. A must read for those in the retail space planning for Christmas 2018.
Shopping and the Brexit effect: a new study from Trinity McQueen
Given my penchant for all things brainy, I decided to check out the Brainy Bar, an event affiliated with WARC which gathers people interested in applying neuroscience to understand consumers. This session focused on behavioural economics, which combines economic models with psychology to forge powerful accounts of how people make decisions in a real-world setting. Below are some of the key points made throughout the talks that evening.
Transitions: the sweet spot for behaviour change
Brexit has scarcely been off the front pages since the vote in 2016. As a nation we’re pretty much obsessed.
At Trinity McQueen we’re researchers. We’re interested in what makes people tick – and more importantly, what impacts on their behaviour. So we decided to carry out our own research into the UK’s attitudes to the economy right now.
Uniting Utilities UK
I moved house in the summer. A new place, a new environment, a new commute.
Old habits were broken and new ones emerged.
My attitudes haven’t changed but my behaviour has changed. The transition to a new environment molded my behaviour. Environmental cues exerted a strong influence, more so than my beliefs or preferences.
Digital content discovery needs a human touch
The first (but surely not last) MRS Utilities conference was held in London on the 21st September. The conference covered both the water and energy industries. I had a sense throughout that the industries are subtly diverse, as the markets are at different stages in their development. Nevertheless, there were some key, uniting themes that tied the conference together.
Trinity McQueen and Weetabix make final
As the digital economy has grown and flourished, consumer’s understanding of how they are being targeted and monetised by brands has often been playing catch up. But now, marketers are faced with increasingly savvy audiences who are not only harder to reach via traditional advertising, but are also inured to traditional hierarchical modes of communication between brand and consumer.
Being on message at Christmas
Again? Yes, we’ve done it again. Reaching the final of the prestigious, national MRS awards. That’s 9 in the last 10 years. Even Sir Alex would be proud of that consistency.
Emotional Intelligence. It's time to get excited!
The summer has passed and we’re heading fully into Autumn, but from spending time with our retail clients, we know that they’re already focused on delivering a strong sales performance over Christmas. One of the things that often comes up whilst chatting is wanting to know how they should be best communicating their festive offers to their customers, particularly in terms of tactical emails.
Think you can spot a vegan? Think again.
Shopping for a book shouldn’t really be a stressful experience. When my son was a few weeks old I went to a bookshop on my local high street. Suddenly the cosy store with its studious atmosphere and hushed tones, that had once felt relaxing, made me anxious given my son’s love of screaming. So for a few months I stuck to shops where I felt comfortable and that I perceived as child-friendly.
Making sure opinions matter
Vegans. Hippies. Nothing in common with me, right? That’s how I used to perceive a person who does not eat or use animal products.
Fast forward to 2017 and the results of a new study published by Vegan Life Magazine and The Vegan Society show that Veganism is booming. Veganism has increased by 350% in the last ten years in the UK, with 542,000 vegans in the UK alone.
Our Lille rendezvous
It wouldn’t be a stretch to say that opinions form the basis for almost all forms of market research, and without them we wouldn’t be able to obtain the key consumer insights that we do for our clients. We should therefore be treating the voice of these opinions as an invaluable asset by researchers, to ensure they are as insightful and representative as possible.
Upping our Elvis!
Summer time typically means another reason for team Trinity to get together and enjoy a team away day. This year, the London team ventured to Lille for a day trip on 19th July.
Infographics - design, data and story. That's it. Simple
On 29th June we held our annual company away day, one of the few days a year the entire team gets together to share all our exciting company news and triumphs over the last 12 months.
Trinity McQueen joins the 100 Club
As a new member to the AQR I was intrigued to attend my first breakfast bites session. I know how to do infographics right? Yes, I have the basic skills but I was eager to do some fine tuning and meet some new faces.
We are proud of Leeds. It’s a city on the up and is where our company was founded.
And we’ve not forgotten our roots.
We feel it is important to ‘give something back’ to the city and support local community projects. Trinity McQueen has recently joined Leeds Community Foundation and we’re delighted to be new members of the 100 Club.