Leeds Together: What will the future workplace look like?

The workplace of the future will be very different to the one we know today, and employers must adapt and develop a future proofed employer proposition if they are to continue to attract and retain the best talent.  So was the crux of the talk given by Sally Bucknell, EY’s Head of Diversity and Inclusiveness for UK and Ireland who spoke at a recent event held in Leeds that Trinity McQueen attended as part of our involvement in The Leeds Fund.

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Katie Grundy
The Kuznets Curve – understanding our relationship with plastic

We need to change the ways we shop, but behaviour is hard to change. It could become even harder to change if all customers are treated the same. Environmental issues, and the use of plastics in particular, are the hot topic of the day. As a society we are slowly accepting that our use of plastic is dangerous and that change is sorely needed.

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Katie Grundy
Trinity McQueen at Leeds Digital Festival

Trinity McQueen were proud to be a part of the Leeds Digital Festival this week, a city-wide event to celebrate the digital community in Leeds. Exploring the role that digital technology plays in consumers lives has become a key part of our research offering, so we were excited to share our latest thinking and showcase how we are using technology more than ever before, to get closer to real-life behaviour.

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Katie Grundy
It's a 'High 5' for the Bruges cruise

Let’s be honest, Belgium receives its unfair share of ridicule, especially from a close neighbour.  And that simply isn’t cricket.  A birdie told us there are some little known gems worthy or exploration for our cultural, gastronomic and architectural adherents.  Paying a wee visit is clearly the right thing to do. 

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Chris Handford
The Good, the Bad and the Ugly

A dream brief: writing a post on Sergio Leone’s final Spaghetti Western, starring a young and very cool Clint Eastwood.  So cool in fact, we nearly named our company after him.  But you’re only as cool as your last movie, and we preferred Steve.

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Chris Handford
Influencer marketing: uncovering the truth on effectiveness

At Trinity McQueen we’re always excited about new trends in marketing and consumer behaviour, and it hasn’t escaped our notice over the past few years just how prevalent influencer marketing has become.  We wanted to bust a few myths and more about this topic and so set about a new research study of our own into the effectiveness of influencer marketing. 

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ThinkingChris Handford
The Amazon Trap

It’s hard to ignore just how much of our lives as consumers are in some way influenced by Amazon. The news earlier this year that the tech giant accounted for a monumental 44% of online sales in the US in 2017 was staggering and no doubt daunting for the huge range of retailers trying to keep pace with them.

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Katie Grundy
Easter egg-stacy

Over the Christmas period, we saw the rise in popularity of luxury advent calendars, with many retailers trying to tempt consumers away from traditional chocolate versions with those including an assortment of alcoholic tipples and luxury beauty offerings.In the same way, retailers are now attempting to continue this trend into the Easter festivities.

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Chris Handford
Cape Town’s Day Zero, what could it mean for UK Water Companies?

Around the world public awareness is beginning to rise about the imminent arrival of Cape Town's Day Zero, when the city will become the first major metropolitan area in the world to run out of water. Thankfully, in the UK we haven’t suffered the same catastrophic drop in the level of rainfall that has struck Cape Town. However, we know consumers and businesses in the UK tend to take their water supply for granted.

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Chris Handford
Trinity McQueen FC’s first match

On Thursday night last week Trinity McQueen’s crack five a side team took to the (plastic) field for the first time.Despite watching inspirational clips of Kilmarnock’s incredible form under the tutelage of Steve Clarke, our team fell just short, losing a very tight and keenly contested affair 7-5 to our friends at ResearchBods.

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Chris Handford
The madness of the Marrakesh medina: my system 1 on overdrive

I recently had the pleasure of visiting Morocco on holiday - just under 4 hours from the UK on a short-haul flight yet worlds apart in terms of culture.  High on my bucket list of things to do was a visit to the world famous Jemaa el-Fnaa – the main large public square in the medina of the old town where street entertainers, small markets and hawkers come together to create an incredible and vibrant experience. 

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Chris Handford
Easy does it

We’ve been talking a lot to our clients about ‘cognitive ease’ recently. That’s a very behavioural science-y term but the thinking behind it is simple and useful. People want their experience of shopping to be as easy as possible. They want to use their brains as little as possible. Anything a retailer can do to make the shopping experience less wearisome will help.

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Chris Handford
The rise of the Mumpreneur

My wife is currently on maternity leave, and in between dealing with the plethora of activities that a young child demands, she’s unintentionally become a ‘mumpreneur’.  What on earth is a ‘mumpreneur’ I hear you ask?  Well, when you have a young child, they tend to grow out of their clothes very quickly. And rather than continually buying new clothes, she’s joined other like-minded mums in using the Facebook Marketplace to buy and sell ‘nearly-new’ clothing.

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Chris Handford