Behavioural Economics at the Brainy Bar

Given my penchant for all things brainy, I decided to check out the Brainy Bar, an event affiliated with WARC which gathers people interested in applying neuroscience to understand consumers. This session focused on behavioural economics, which combines economic models with psychology to forge powerful accounts of how people make decisions in a real-world setting. Below are some of the key points made throughout the talks that evening.

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I went to the MRS Utilities conference

The first (but surely not last) MRS Utilities conference was held in London on the 21st September. The conference covered both the water and energy industries. I had a sense throughout that the industries are subtly diverse, as the markets are at different stages in their development. Nevertheless, there were some key, uniting themes that tied the conference together.

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Chris Handford
Digital content discovery needs a human touch

As the digital economy has grown and flourished, consumer’s understanding of how they are being targeted and monetised by brands has often been playing catch up. But now, marketers are faced with increasingly savvy audiences who are not only harder to reach via traditional advertising, but are also inured to traditional hierarchical modes of communication between brand and consumer.

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Being on message at Christmas

The summer has passed and we’re heading fully into Autumn, but from spending time with our retail clients, we know that they’re already focused on delivering a strong sales performance over Christmas. One of the things that often comes up whilst chatting is wanting to know how they should be best communicating their festive offers to their customers, particularly in terms of tactical emails.

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Chris Handford
Emotional Intelligence. It's time to get excited!

Shopping for a book shouldn’t really be a stressful experience. When my son was a few weeks old I went to a bookshop on my local high street. Suddenly the cosy store with its studious atmosphere and hushed tones, that had once felt relaxing, made me anxious given my son’s love of screaming. So for a few months I stuck to shops where I felt comfortable and that I perceived as child-friendly.

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Think you can spot a vegan? Think again.

Vegans. Hippies. Nothing in common with me, right? That’s how I used to perceive a person who does not eat or use animal products.

Fast forward to 2017 and the results of a new study published by Vegan Life Magazine and The Vegan Society show that Veganism is booming. Veganism has increased by 350% in the last ten years in the UK, with 542,000 vegans in the UK alone.  

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Chris Handford
Making sure opinions matter

It wouldn’t be a stretch to say that opinions form the basis for almost all forms of market research, and without them we wouldn’t be able to obtain the key consumer insights that we do for our clients. We should therefore be treating the voice of these opinions as an invaluable asset by researchers, to ensure they are as insightful and representative as possible.

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Chris Handford
Our Lille rendezvous

Summer time typically means another reason for team Trinity to get together and enjoy a team away day. This year, the London team ventured to Lille for a day trip on 19th July.

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Chris Handford
Trinity McQueen joins the 100 Club

We are proud of Leeds.  It’s a city on the up and is where our company was founded.

And we’ve not forgotten our roots.

We feel it is important to ‘give something back’ to the city and support local community projects. Trinity McQueen has recently joined Leeds Community Foundation and we’re delighted to be new members of the 100 Club.

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Changing energy suppliers really can save you time and money!

We’d just bought our first home. After nearly 6 months of trawling through Rightmove, organising viewings, filling out endless paperwork, a gazumping and then getting chucked out of our rented flat as the Estate Agent failed to sign a vital piece of paperwork (that’s a story for another time) the last thing we wanted to do was faff around with finding a new energy supplier.

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Online outlets are winning the battle against traditional broadcasters but not yet the war

There is a shift occurring. Put a stethoscope to your TV screen, your radio and your thumb-worn print magazines. They need help. Because attitudes towards traditional media channels and the brands that lead them have changed. Consumers’ lifestyles have changed. They want everything and they want it now, something we delved into in our recent Audiences Unbound study.

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Who's lovin' you online?

Okay so the title may be slightly misleading. This isn’t about Tinder (and it has even less to do with a well-known Jackson 5 song).

I recently attended &more, a MRS conference for young researchers.

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Chris Handford