Using behavioural science to unlock customer opportunities

t’s 10 years since behavioural science became mainstream in marketing: a wonderful gift, proven to unlock value at little cost. For the Leeds Digital Festival, Trinity McQueen undertook a consumer experiment, examining the effectiveness of different behavioural tactics with a nationally representative sample of 2,000 people.

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Katie Grundy
Banking in the new age

A new wave of alternative banks has been able to offer digital-only services that are simple and quick, at a time when the online and mobile capabilities of many traditional banks leave much to be desired. It comes as no surprise that digital banks like Monzo and Starling therefore lead the way in customer satisfaction ratings among financial service providers in the UK.

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Annabel Gerrard
Internet Matters!

We were delighted to speak at Internet Matters’ first industry huddle event series at Tech UK on Wednesday 6 March. Internet Matters is a charity organisation that aims to help parents keep their children safe online. During the event, we heard from Internet Matters’ ambassador, Dr Linda Papadopoulos, on the impact that pornography is having on children and how to talk to them about the topic, while we presented the latest insights on parents’ concerns about children accessing online pornography.

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Annabel Gerrard
The best an ad can get?

Razor brand Gillette took “new year new me” to new heights this January with a rebrand of its 30-year-old slogan “the best a man can get”. In a short film entitled Believe, the brand controversially touched on the #MeToo movement, bullying and toxic masculinity in efforts to unite men everywhere and inspire them to become “the best a man can be”.

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Annabel Gerrard
Are people getting wise to the nudge?

In February 2019 Trinity McQueen completed examined whether the British public are becoming wise to the nudge. We took a nationally representative sample of 2000 UK adults and undertook test and control cell evaluation of different behavioural tactics. We also got our sample to reflect on different examples of nudge, shove and sludge. It’s the first study of its kind that we’re aware of.

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Annabel Gerrard
A dress is for life, not just for Christmas

As the UK Environmental Audit Committee officially rules that UK fashion brands and retailers are “failing to promote environmental sustainability and protect their workers”, it seems that the relentless pressure to ‘shop till you drop’ and to treat yourself to some ‘retail therapy’ has taken its toll on the fashion industry.

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Annabel Gerrard
Winning at Christmas 2019

2018 was a turbulent year for many UK retailers. High street names such as Debenhams, House of Fraser, New Look and Mothercare were in trouble. Others like Maplin and Toys R Us disappeared completely. Brexit continues to breed uncertainty and consumer confidence continued to decline as the golden quarter approached.

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Annabel Gerrard
Trinity McQueen rolls into IIex, Amsterdam

The Insight Innovation Exhibition (IIex) is fast approaching and we have Jo Wilson-Brown, Associate Director, and Ruth Mann (Pentland) sharing a view on how brands can influence critical moments in the shopper journey. We also have Holly Collins, Research Executive, showcasing examples of Trinity McQueen’s creative insight delivery, ‘reaching the parts other agencies cannot reach’.

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Annabel Gerrard
Market researchers, don’t get left behind by your UX peers. Discover some of the latest UX tools you can also use for wider market research

When the first websites and online services of what we used to call the ‘new media’ era were being built there were no user experience researchers or agencies to turn to. Brands who wanted to build their digital offering with user input and behavioural insights turned to market research agencies to help guide, test and develop their fledgling websites. The start of dedicated UX roles, teams and agencies led to those old market research practitioners quickly seeing digital product development briefs dry-up as user researchers forged a more innovative and disruptive path.

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Annabel Gerrard
Team McQueen: Yorkshire 3 Peaks Challenge

A 30-strong McQueen team have stepped up to the plate.  On 10th May, we’re all attempting to complete the 3 peaks and 24 miles, inside 12 hours.  We’ll start as a team and complete as a team. It’s all in aid of MacMillan Cancer Support.  For an opportunity to sponsor the team, please visit our Just Giving page.

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Annabel Gerrard
Getting wise to the nudge factor

It’s 10 years since behavioural science became mainstream in advertising.  It’s commonplace for brands to apply behavioural interventions, seemingly unlocking value at little cost.  As more companies adopt these tactics, is there a learning effect amongst consumers as a whole?

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Annabel Gerrard
Data Security... love not hate

We’re proud to announce that we’ve joined an exclusive group of agencies who are ISO27001 certified.  And now we love not hate data security.  It’s quite an achievement.  We’ve invested heavily in a new Information Security Management System, staff training, new technology and software.

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Annabel Gerrard
Our latest work for online safety group for children, Internet Matters, has just been published. This wave we’ve been talking about pornography….

Internet Matters (originally set-up as joint venture by the UK’s four leading ISPS – BT, Sky, TalkTalk and Virgin Media and supported by a network of the digital giants such as the BBC, Google, Facebook) has been working with Trinity McQueen for almost two years to better understand parents’ concerns and challenges of keeping children safe online.

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Annabel Gerrard
Shopping In The Vegan Minefield…

As 2019 rolled around I started to consider in more depth the impact my dairy consumption was having on the planet. After much back and forth I decided to give Veganuary a shot as a starting point, and after a mere 3 weeks of veganism, here’s what I’ve learnt.

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Annabel Gerrard
The Behavioural Science Behind Black Friday

There are cynics among us who refuse to be seduced by the lure of Black Friday, as questions are increasingly raised about how great these deals really are.  But as rational as we may wish to be about the offers pinging into our inboxes and heralded across our high streets, we are hard-wired to succumb to temptation.  Why?  Because BF uses all the BE tricks in the book to convince our natural instincts that we need to pounce.

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Katie Grundy
A great night to end a great year

On December 3rd, a lucky contingent from Trinity McQueen put on their glad rags, dusted off their dickie bows and headed to Billingsgate Fish Market to celebrate the very best of market research at the MRS Annual Awards Dinner.  The champagne was flowing and the tension mounting as we waited to see whether we had scooped the big award, Best Agency 2018. 

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Annabel Gerrard