Upping our Elvis!
Infographics - design, data and story. That's it. Simple
On 29th June we held our annual company away day, one of the few days a year the entire team gets together to share all our exciting company news and triumphs over the last 12 months.
Trinity McQueen joins the 100 Club
As a new member to the AQR I was intrigued to attend my first breakfast bites session. I know how to do infographics right? Yes, I have the basic skills but I was eager to do some fine tuning and meet some new faces.
Changing energy suppliers really can save you time and money!
We are proud of Leeds. It’s a city on the up and is where our company was founded.
And we’ve not forgotten our roots.
We feel it is important to ‘give something back’ to the city and support local community projects. Trinity McQueen has recently joined Leeds Community Foundation and we’re delighted to be new members of the 100 Club.
Trinity McQueen announces double-digit growth
We’d just bought our first home. After nearly 6 months of trawling through Rightmove, organising viewings, filling out endless paperwork, a gazumping and then getting chucked out of our rented flat as the Estate Agent failed to sign a vital piece of paperwork (that’s a story for another time) the last thing we wanted to do was faff around with finding a new energy supplier.
Online outlets are winning the battle against traditional broadcasters but not yet the war
UK – Strategic insight agency, Trinity McQueen has announced its latest financial performance, showing double-digit growth of 10% YOY, for the 3rd consecutive year, following its MBO in 2013. Sales rose to £4.92 million in the 12 months, ending September 2016.
Who's lovin' you online?
There is a shift occurring. Put a stethoscope to your TV screen, your radio and your thumb-worn print magazines. They need help. Because attitudes towards traditional media channels and the brands that lead them have changed. Consumers’ lifestyles have changed. They want everything and they want it now, something we delved into in our recent Audiences Unbound study.
Bloggers - Helping brands reach a younger audience
Okay so the title may be slightly misleading. This isn’t about Tinder (and it has even less to do with a well-known Jackson 5 song).
I recently attended &more, a MRS conference for young researchers.
Innovate or fail
Whatever your interests, there is a blog for you. I love lifting weights, and can credit blogs as the source of my obsession.
Bloggers can attract large followings and a celebrity-like status. It is therefore unsurprising that brands are increasingly working with them to harness their influence over consumers.
YouTube beats the BBC popularity with new wave of content consumers
What better way to kick off the day than reading about Britain’s biggest 100 brands, as part of the latest issue of the Grocer.
Whilst sipping a coffee from the local Pret and waiting for my Oat So Simple to heat up, my attention was drawn to lots of familiar brand names in the top 100.
Five take-outs from the MRS Conference
21 March 2017 – YouTube tops the list of media brands people feel most positively about, according to a new study from researcher Trinity McQueen that explores the future of media consumption among an audience who are moving away from traditional media channels.
Optimising email cut-through - Hints and tips
Another year, another MRS conference. Here’s five takeaways from the sessions I attended on the second day.
Winning with Weetabix
Back in the 90s email was new and exciting. We all remember our first email address, even if some of us would rather forget it! Nowadays however, emails are just one of many forms of digital communication, having to fight for our attention amongst a plethora of content: blogs, tweets, snapchats and Facebook posts to name a few.
Why we shouldn't underestimate the power of qual
We are delighted to have been shortlisted for the 2016 ‘Winning with Weetabix’ award in the Weetabix annual client supplier awards.
WARC Brainy Bar
Sat opposite my husband and his sister in a restaurant. They both order tea. It arrives. Tea bag wrapped in paper. Hot water in a pot. A cup and saucer to go with it.
He places the teabag inside the pot and leaves it to stew. She places hers inside the cup and pours the hot water over it.
I witnessed how 2 people, from the same family, approached this in a completely different way to one another.
It was standing room only at the third Brainy Bar event.
Run by Walnut in conjunction with WARC, the idea is for clients, vendors and agencies involved in neuroscience (the “brainy” part) to get together in Creston’s bar (the “bar” part) to share case studies and best practice.
How Sound Symbolism can help you create a brand name that sticks
I’ve just got back from a fantastic family holiday – I was lucky to spend some time on the West Coast of America. We visited the hipster metropolis of San Francisco, but most of our travelling time was in-land, rural and another side of America altogether.
Reference bias: what does "good" look like?
In a highly competitive market a good brand name can make or break a new brand. With any name - person, corporation, brand - you have an immediate, and sometimes subconscious, impression based solely on the name.
Personalisation: the value adding factor that speaks to consumer needs
A recent study by Heckman & Kautz ranked nations according to their self-reported conscientiousness. They then cross referenced the average number of hours a worker in that country actually worked each year
Ad break: Find your magic
Within consumer retail one single topic has dominated conference presentations and white papers recently – personalisation. Personalisation is a top strategic priority for many retailers and brings with it a whole host of organisational challenges such as achieving the right structure and alignment across internal teams, embedding the right culture and processes to power personalisation initiatives as well as overcoming operational limitations.
Even with a degree in advertising psychology I still find myself tuning out most of the adverts I see on TV. So when an ad does manage to filter its way through the distractions on my mobile phone, I can get really excited about it.