New Found Differentiation in Financial Services.

In a saturated economy with over half a million companies being created each year, consumers are spoilt for choice, and thus, have skyrocketing expectations. There is no doubt that the reason certain brands earn larger market shares than others comes down to their ability to create and communicate a brand image that is more compelling - that connects with their target consumers more strongly. As more data becomes available about how businesses connect with customers, it’s apparent the emotional bond companies form with consumers is one of the biggest factors to create a long-lasting bond.

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Annabel Gerrard
Off-line = Off-the-Grid?

A recent Guardian article trumpets online shopping as having ‘officially become mainstream’, as 54% of shoppers aged 65+ now claim to buy this way (source: Office for National Statistics). But what about the other 46%? In an ageing population, with comfortable pensioners most likely to have ready cash to spend, are retailers in danger of killing the golden goose by neglecting bricks and mortar?

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Annabel Gerrard
Move over Cash. Move over Content. There's a New Reigning 'C'​.

The central premise for this argument is that context fundamentally changes meaning.  In other words, how something is presented to us alters how we perceive it – whatever that ‘it’ may be. In turn, perception affects our emotional response, which then fundamentally impacts our reaction, and in turn, behaviour. The ‘it’ could be a product, an in-store promotion, a brand or even a service interaction.

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Annabel Gerrard
Director Laura Morris shortlisted as a Forward Ladies Awards Finalist

We’re absolutely delighted to announce that Client Director Laura Morris has been shortlisted for the Forward Ladies National Awards 2019.  Laura is a Regional (Yorkshire, North East and Scotland) Finalist for the ‘Mentor of the Year’ category in recognition of her achievements in mentoring and inspiring a ‘winning mindset’ amongst women both within Trinity McQueen and her wider network. 

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Annabel Gerrard
In defence of the less defensible: why we need thick data, too

The world of big data has exploded in the digital age. From the websites we visit to the physical movements we make, our digital footprint grows daily. As researchers, we’re particularly charmed. Big data, with its dizzying robustness, makes our conclusions powerful. Let’s be honest: it is something the C-suite execs understand, and that offers credence to our conclusions.

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Annabel Gerrard
Is ASOS’s reputation for innovation under threat?

Way back in 2017 the Drum very aptly described eCommerce giants ASOS as the retail brand that has ‘revolutionised the online shopping experience, helping shoppers emulate celebrity trends to become a trendsetter in its own right’. With the online fashion space becoming increasingly crowded over the past decade as consumers eschew traditional high-street browsing for doing it all on their smartphone, ASOS has paved the way in how to make this transition for people as seamless as possible.

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Annabel Gerrard
10 takeaways from Nudgestock 2019

Behavioural science is a young discipline, still mapping its boundaries. So instead of being spoon-fed a narrow diet of industry veterans re-presenting case studies, we’re invited to harvest our inspiration from thought-leaders from across domains of expertise. It’s a challenging approach, demanding your attention and sapping your brainpower.

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Annabel Gerrard
A mother’s new chapter

Trepidation. Excitement. Sadness. Guilt. Pride. Just some of the emotions I am feeling as I return to work following 9 months of maternity leave and drop my baby Finlay off at nursery for the first time.  In the grander scheme of life, 9 months is a relatively short space of time.  That said, a lot can happen in a week, let alone 9 months. 9 months is also not an insignificant timeframe when considering its how long it takes to grow a whole human!  

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Annabel Gerrard
Using behavioural science to unlock customer opportunities

t’s 10 years since behavioural science became mainstream in marketing: a wonderful gift, proven to unlock value at little cost. For the Leeds Digital Festival, Trinity McQueen undertook a consumer experiment, examining the effectiveness of different behavioural tactics with a nationally representative sample of 2,000 people.

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Katie Grundy
Banking in the new age

A new wave of alternative banks has been able to offer digital-only services that are simple and quick, at a time when the online and mobile capabilities of many traditional banks leave much to be desired. It comes as no surprise that digital banks like Monzo and Starling therefore lead the way in customer satisfaction ratings among financial service providers in the UK.

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Annabel Gerrard
Internet Matters!

We were delighted to speak at Internet Matters’ first industry huddle event series at Tech UK on Wednesday 6 March. Internet Matters is a charity organisation that aims to help parents keep their children safe online. During the event, we heard from Internet Matters’ ambassador, Dr Linda Papadopoulos, on the impact that pornography is having on children and how to talk to them about the topic, while we presented the latest insights on parents’ concerns about children accessing online pornography.

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Annabel Gerrard
The best an ad can get?

Razor brand Gillette took “new year new me” to new heights this January with a rebrand of its 30-year-old slogan “the best a man can get”. In a short film entitled Believe, the brand controversially touched on the #MeToo movement, bullying and toxic masculinity in efforts to unite men everywhere and inspire them to become “the best a man can be”.

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Annabel Gerrard
Are people getting wise to the nudge?

In February 2019 Trinity McQueen completed examined whether the British public are becoming wise to the nudge. We took a nationally representative sample of 2000 UK adults and undertook test and control cell evaluation of different behavioural tactics. We also got our sample to reflect on different examples of nudge, shove and sludge. It’s the first study of its kind that we’re aware of.

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Annabel Gerrard
A dress is for life, not just for Christmas

As the UK Environmental Audit Committee officially rules that UK fashion brands and retailers are “failing to promote environmental sustainability and protect their workers”, it seems that the relentless pressure to ‘shop till you drop’ and to treat yourself to some ‘retail therapy’ has taken its toll on the fashion industry.

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Annabel Gerrard
Winning at Christmas 2019

2018 was a turbulent year for many UK retailers. High street names such as Debenhams, House of Fraser, New Look and Mothercare were in trouble. Others like Maplin and Toys R Us disappeared completely. Brexit continues to breed uncertainty and consumer confidence continued to decline as the golden quarter approached.

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Annabel Gerrard
Trinity McQueen rolls into IIex, Amsterdam

The Insight Innovation Exhibition (IIex) is fast approaching and we have Jo Wilson-Brown, Associate Director, and Ruth Mann (Pentland) sharing a view on how brands can influence critical moments in the shopper journey. We also have Holly Collins, Research Executive, showcasing examples of Trinity McQueen’s creative insight delivery, ‘reaching the parts other agencies cannot reach’.

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Annabel Gerrard