Has Black Friday had its day?

In the past 5 years, the face of Christmas shopping has changed dramatically in the UK. The previous world of two sales peaks, one in December and another in the Jan Sale, has been blown up by the introduction to the UK of Black Friday by US protagonists such as Amazon & Walmart owned Asda. But something seems to be stirring in UK retail that may mean that Black Friday has had its day.

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Katie Grundy
Generation Game

We had a great night on Tuesday at the MRG, sharing findings from our recent study, Generation Game, which examines the role gaming plays in the lives of young consumers. With the increasing fragmentation of hardware platforms and a proliferation of services and payment models, there has never been a better time to understand how young people interact with this medium.

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Annabel Gerrard
Book review: Market research meets fiction

I’ve recently read two books which have made me think about the way we do research, particularly qualitative research. They helped me see the importance of understanding topics from another person’s perspective and translating lived experiences back up to the motivations.

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Annabel Gerrard
The APG Strategy Conference 2018

The conference theme is contrarian thinking and how it can inspire creativity and change. As you’d expect from the industry body which represents strategic thinkers from across the marketing ecosystem, it’s a carefully curated menu served up to provoke and inspire. Half the speakers are experienced insiders, half are charismatic outsiders.

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Annabel Gerrard
Alexa; Show Me What You Got.

Whenever smart-speaker are mentioned in a conversation at work, Dan (our tech and media research director/gadget guru) bemoans the fact that he has been conditioned to only ask his Alexa what he knows it can understand. He also hates that Alexa can’t pick out his favourite Bob Dylan album (that I’ve forgotten already) * and has to settle for a mix of the greatest hits.

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Katie Grundy
Vulnerabilities – a voice to be heard

We know it’s important for brands to meet the needs of more vulnerable customers. There has been an emerging trend recently of inclusivity in supermarkets and online retail brands, for example supermarket accessibility for wheelchair users and quiet hours for those with Autism. It is likely that this approach will gradually expand into other sectors as companies increasingly adapt their research to include this significant proportion of the population and seek to obtain and be receptive to feedback from more vulnerable customers.

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Annabel Gerrard
MacMillan Coffee Morning 2018

On Friday 28th September, the Leeds office took part in the MacMillan coffee Morning. Taking inspiration from “The Bake Off” we all got together and started to think about all the lovely sweet treats we could bake to go with a nice cuppa on Friday Morning.

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Annabel Gerrard
Trinity McQueen nominated for Best Agency

We may need to wait until December before the golden envelope reveals all, but here at Trinity McQueen we couldn’t be more excited.  Being named Finalist for the prestigious MRS Best Agency UK award is the perfect end to a transformational year for us.  We’re growing fast, we’re full of confidence about the great work we’re delivering, and our amazing team is buzzing.

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Annabel Gerrard
Stuffocation – is access the antidote?

‘Stuffocation’ is a word used to describe the rejection of the stress, storage, maintenance, cost, and emissions that come will owning too much stuff! With shoppers abandoning the high street in larger numbers than during the depths of the recession, there is a clear call for something to give.

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Annabel Gerrard
Trinity McQueen appoints shopper expert Hodgson

Retail and shopper specialist, Sharon Hodgson has joined Trinity McQueen.  Former MD of Shopper & Retail at Ipsos Mori and director at Shoppercentric has joined the expanding retail team at Trinity McQueen, as Client Services Director.  With over 20 years’ experience in shopper insight, Hodgson’s appointment marks an exciting development for Trinity McQueen, as it deepens its expertise in multi-channel retail, grocery and FMCG in UK and internationally.

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Annabel Gerrard
What does my brand stand for?

Having spent the best part of 15 years learning, talking about, shaping and delivering brand tracking programmes of all sizes to all manner of clients, I thought I’d share a few examples from what I’ve seen in my time.  I’m sure that anyone who works in a client or agency side role and is involved in brand tracking research can relate to some or all of these observations.  

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Annabel Gerrard
In the news, again!

Our work for online safety group, Internet Matters made a splash in the national media with Sky News, Metro, Huffington Post and the Independent.  Six in ten parents wanted a ban on mobile phones in school, prompting a classic generational clash with their kids and echoing controversial legislation in France.

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Katie Grundy
Apprenticeships: taking the non-academic route into the world of work

Being an apprentice is not looked down on at Trinity McQueen. I am not taken for granted and I am not patronised. Instead, I am a valued team member, I am respected in the office and I am happy.  I am living the fun part of University; working, earning, and visiting my friends who are plotted around the country for a boogie on a weekend.  And I, like my University friends, will get a qualification that will help me progress and do well in my life.

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Annabel Gerrard
The Tour de France: a game changing marketing idea

The story of Le Tour and L’Auto / L’Équipe (2 sports papers competing for dominance in France) shows that then, as now, a compelling story goes a long way to creating a captive audience and getting people to engage with your brand. And what is more compelling than an epic sporting contest where there are heroes and villains every year?

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Annabel Gerrard