Trinity McQueen and Weetabix make final

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Again?  Yes, we’ve done it again.  Reaching the final of the prestigious, national MRS awards.  That’s 9 in the last 10 years.  Even Sir Alex would be proud of that consistency.

Our insight with Weetabix, ‘The Shopper Moment of Truth’ is a finalist for Best Application of Market Research.

What a great team effort: from RE to MD we combined biometrics, ethnography, motivational research, shopper insights and store data to provide strategic guidance to Weetabix.

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The outcome: a simplification strategy, making the cereal category easier to shop, Weetabix brands easier to find, delivering record market share.

Win, lose or draw we’ll be partying on December 4th.  Good luck to the other finalists.

Chris Handford