Generation Game

We had a great night on Tuesday at the MRG, sharing findings from our recent study, Generation Game, which examines the role gaming plays in the lives of young consumers. With the increasing fragmentation of hardware platforms and a proliferation of services and payment models, there has never been a better time to understand how young people interact with this medium.

Dan Gaming.jpg


We also listened to a fascinating talk from the7stars and Sign Salad about cultural diversity in advertising and were updated by BARB on the latest news on Project Dovetail and their attempts to capture time shift viewing across multiple platforms and devices.


If you would like to find out more about Generation Game and what we’ve learn about the role of games in the lives of young people, please get in touch at

Annabel Gerrard