The Good, the Bad and the Ugly

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A dream brief: writing a post on Sergio Leone’s final Spaghetti Western, starring a young and very cool Clint Eastwood.  So cool in fact, we nearly named our company after him.  But you’re only as cool as your last movie, and we preferred Steve.

That may have attracted your attention.  Intrigued maybe?  Still with me?  Good.  It worked.  I’m going to try and write the remainder of this post without using the words, ‘Despite Brexit…’.  Directives from the EU are often seen as good, bad and ugly.  I’m sure things won’t change once we’re out.  However, the new General Data Protection Regulation (GDPR) is definitely good. 

Why?  Because it’s finally sending out a message to business that people’s data, personal data, is extremely valuable.  And moreover, it deserves to be kept secure.  Kept private.  Not manipulated.  Not sold.  It seems the public are only just realising what happens when their data, wittingly or unwittingly, finds its way into the intelligent data science community.

After 25th May 2018, all companies, Trinity McQueen included, will need to be ‘upfront, obvious and honest’ about what they do with data collected from Joe Public.  Having pored over the new legislation, it’s comforting to know that the UK market research industry, led by the MRS (Market Research Society), has been practising these (high) standards for decades. 

As such, I believe GDPR is good law.  It’s good for consumers.  Good for reputable businesses.  It’s bad for unscrupulous operators and ugly for those burying their heads in the sand.

So, whether you like French, Italian, Spanish or English wine, you’ll be reassured to know Trinity McQueen is GDPR compliant.  And aligned to ISO27001:2013 standard for information security.

Now, go and watch the movie.  They don’t make ‘em like that anymore.

Chris Handford