Interning at Trinity McQueen

When you think of the word ‘intern’, an image of somebody frantically running around the office making cups of tea is probably the first thing that comes to mind. My two week paid internship at Trinity McQueen was far from this.

I’ve just finished my second year studying BA Business Management at the University of Sheffield and these two weeks have given me a great opportunity to see how some of those theories, concepts and ways of working are applied in a real-world business setting. I was exposed to both the qualitative and quantitative side of market research, working alongside and learning from the amazing team at Trinity McQueen who made the process even more enjoyable.

Over the last two weeks I’ve worked on a diverse range of projects making every day different and exciting. From observing intercepts and drafting discussion guides, to helping to moderate online communities and data-checking quant reports, these are some of the things I’ve learnt over the last two weeks:

  • 1)    I’ve realised how much work goes on behind the scenes to make projects a success

Fieldwork is only one part of the job, it’s the time spent analysing your data and joining the dots that can be the most rewarding as a researcher

2)    I’ve seen qualitative research in action

Whether that was preparing a discussion guide or talking to shoppers in supermarket aisles, I got first-hand experience of life as a quallie

3)    I’ve seen how valuable good quality research is to clients

Research done well can help drive growth within brands and organisations. Getting to know your customers inside-out is vital for success

Reflecting on my experience, I am really grateful to have had the opportunity to experience life at Trinity McQueen. The friendly and supportive working environment (everybody gets a cake on their birthday!), coupled with the dynamic and challenging nature of the work, made every day worth looking forward to, despite the daily 6am commute from Sheffield.

It was a truly rewarding experience and I’m certainly yearning to go back!

Titus Kuhora

Katie Grundy