Mich Preston joins Trinity McQueen

Trinity McQueen London has appointed Mich Preston as Research Director to expand its qualitative consultancy.  Preston joins during an unprecedented period of growth for agency, as it adds a string of new clients, including Debenhams, John Lewis and the IGD.  A retail specialist, Mich has 15 years’ experience and arrives from ABA Research, where she worked with some of UK’s leading brands. 

Trinity McQueen was an easy choice for me, given its reputation for tech and behavioural insight approaches.  I’m thrilled to be joining a growing agency and working with an ambitious team to build a new portfolio of clients.

Anna Cliffe, Joint Managing Director added, “Mich is a strong addition to the company and the appointment underlines our intent to invest, to broaden the range of skills and experience as our business grows”.

The appointment comes soon after Trinity McQueen picked up the prestigious MRS award for Applications of Insight with Weetabix and further cements the agency’s reputation in retail and grocery.

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Katie Grundy