Getting wise to the nudge factor

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New insight revealed at Quirks by award-winning agency, Trinity McQueen

It’s 10 years since behavioural science became mainstream in marketing.  It’s commonplace for brands to apply behavioural interventions, seemingly unlocking value at little cost.  As more companies adopt these tactics, is there a learning effect amongst consumers as a whole?

 

We’ll be sharing new insights, looking at the surprising effects behavioural interventions can have, and asking the question are people getting wise to the nudge?

 

Simon Shaw, Director, presents our latest work at the new Quirks Event, Tuesday 12th February at the O2 Continental Hotel, London.

 

For a copy of our work please email Annabel Gerrard, a.gerrard@trinitymcqueen.com

Annabel Gerrard