Using behavioural science to unlock customer opportunities
It’s 10 years since behavioural science became mainstream in marketing: a wonderful gift, proven to unlock value at little cost.
For the Leeds Digital Festival, Trinity McQueen undertook a consumer experiment, examining the effectiveness of different behavioural tactics with a nationally representative sample of 2,000 people.
Drawing on this and a range of client engagements over the past decade, we’ll run through examples of effective and less effective practice and giving hints and tips of how to employ behavioural strategies in campaigns.
Date: 1st May 2019
Location: I-View Leeds (Research and UX facility)
Platform, 6th Floor, New Station Street, Leeds, LS1 4JB