Given my penchant for all things brainy, I decided to check out the Brainy Bar, an event affiliated with WARC which gathers people interested in applying neuroscience to understand consumers. This session focused on behavioural economics, which combines economic models with psychology to forge powerful accounts of how people make decisions in a real-world setting. Below are some of the key points made throughout the talks that evening.Read More
I moved house in the summer. A new place, a new environment, a new commute.
Old habits were broken and new ones emerged.
My attitudes haven’t changed but my behaviour has changed. The transition to a new environment molded my behaviour. Environmental cues exerted a strong influence, more so than my beliefs or preferences.Read More
It was standing room only at the third Brainy Bar event.
Run by Walnut in conjunction with WARC, the idea is for clients, vendors and agencies involved in neuroscience (the “brainy” part) to get together in Creston’s bar (the “bar” part) to share case studies and best practice.Read More
I’ve just got back from a fantastic family holiday – I was lucky to spend some time on the West Coast of America. We visited the hipster metropolis of San Francisco, but most of our travelling time was in-land, rural and another side of America altogether.Read More
A recent study by Heckman & Kautz ranked nations according to their self-reported conscientiousness. They then cross referenced the average number of hours a worker in that country actually worked each yearRead More