There is a shift occurring. Put a stethoscope to your TV screen, your radio and your thumb-worn print magazines. They need help. Because attitudes towards traditional media channels and the brands that lead them have changed. Consumers’ lifestyles have changed. They want everything and they want it now, something we delved into in our recent Audiences Unbound study.Read More
Whatever your interests, there is a blog for you. I love lifting weights, and can credit blogs as the source of my obsession.
Bloggers can attract large followings and a celebrity-like status. It is therefore unsurprising that brands are increasingly working with them to harness their influence over consumers.Read More
21 March 2017 – YouTube tops the list of media brands people feel most positively about, according to a new study from researcher Trinity McQueen that explores the future of media consumption among an audience who are moving away from traditional media channels.Read More