Given my penchant for all things brainy, I decided to check out the Brainy Bar, an event affiliated with WARC which gathers people interested in applying neuroscience to understand consumers. This session focused on behavioural economics, which combines economic models with psychology to forge powerful accounts of how people make decisions in a real-world setting. Below are some of the key points made throughout the talks that evening.Read More
Shopping for a book shouldn’t really be a stressful experience. When my son was a few weeks old I went to a bookshop on my local high street. Suddenly the cosy store with its studious atmosphere and hushed tones, that had once felt relaxing, made me anxious given my son’s love of screaming. So for a few months I stuck to shops where I felt comfortable and that I perceived as child-friendly.Read More
Another year, another MRS conference. Here’s five takeaways from the sessions I attended on the second day.Read More
Sat opposite my husband and his sister in a restaurant. They both order tea. It arrives. Tea bag wrapped in paper. Hot water in a pot. A cup and saucer to go with it.
He places the teabag inside the pot and leaves it to stew. She places hers inside the cup and pours the hot water over it.
I witnessed how 2 people, from the same family, approached this in a completely different way to one another.Read More
In a highly competitive market a good brand name can make or break a new brand. With any name - person, corporation, brand - you have an immediate, and sometimes subconscious, impression based solely on the name.Read More
A recent study by Heckman & Kautz ranked nations according to their self-reported conscientiousness. They then cross referenced the average number of hours a worker in that country actually worked each yearRead More
Anthropology – the study of humanity using observational techniques – is an inspirational, thought-provoking subject for researchers.Read More