Posts tagged Methodology
Behavioural Economics at the Brainy Bar

Given my penchant for all things brainy, I decided to check out the Brainy Bar, an event affiliated with WARC which gathers people interested in applying neuroscience to understand consumers. This session focused on behavioural economics, which combines economic models with psychology to forge powerful accounts of how people make decisions in a real-world setting. Below are some of the key points made throughout the talks that evening.

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Emotional Intelligence. It's time to get excited!

Shopping for a book shouldn’t really be a stressful experience. When my son was a few weeks old I went to a bookshop on my local high street. Suddenly the cosy store with its studious atmosphere and hushed tones, that had once felt relaxing, made me anxious given my son’s love of screaming. So for a few months I stuck to shops where I felt comfortable and that I perceived as child-friendly.

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Why we shouldn't underestimate the power of qual

Sat opposite my husband and his sister in a restaurant. They both order tea. It arrives. Tea bag wrapped in paper. Hot water in a pot. A cup and saucer to go with it.

He places the teabag inside the pot and leaves it to stew. She places hers inside the cup and pours the hot water over it.

I witnessed how 2 people, from the same family, approached this in a completely different way to one another.

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