Posts tagged Qualitative
Why we shouldn't underestimate the power of qual

Sat opposite my husband and his sister in a restaurant. They both order tea. It arrives. Tea bag wrapped in paper. Hot water in a pot. A cup and saucer to go with it.

He places the teabag inside the pot and leaves it to stew. She places hers inside the cup and pours the hot water over it.

I witnessed how 2 people, from the same family, approached this in a completely different way to one another.

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