Even with a degree in advertising psychology I still find myself tuning out most of the adverts I see on TV. So when an ad does manage to filter its way through the distractions on my mobile phone, I can get really excited about it.Read More
Anthropology – the study of humanity using observational techniques – is an inspirational, thought-provoking subject for researchers.Read More
We all know data is everywhere, and given this, storytelling is becoming ever more important, and was a feature at the 2015 week long online insight festival hosted by E-Tabs and Keen as Mustard ‘Viz Fest’. One particular presentation of Unlocking the story in data by Caroline Florence I viewed tries to help explain what we mean, how we go about it, and why it is important – and now I’ll try distil that into a blog post…easy, right?Read More
This one certainly caught my attention, “Love Pork’s” new ad, “Achieve Lazy Pulled Pork”.
This campaign supports the AHDB Pork Board’s strategy for growth, following several years of stagnating prices. The trouble with pork is that it struggles to offer premiumisation, especially when it’s up against beef. But what a response.Read More
The ‘connected home’ is a technology centric approach to home automation that has been long heralded by advocates, but in many respects has not yet reached the mainstream. This could be anything from thermostats that learn exactly how and when you like to heat your home, speakers that can be controlled by your smartphone or security cameras that can distinguish an intruders face from you own
With over 1.8bn photos shared online every day we are living in the era of the visual web. From an insight generation perspective, the visual web provides a treasure chest of information into people and their lives with the photos people upload often revealing their passions and most joyful moments.