On Thursday night last week Trinity McQueen’s crack five a side team took to the (plastic) field for the first time.Despite watching inspirational clips of Kilmarnock’s incredible form under the tutelage of Steve Clarke, our team fell just short, losing a very tight and keenly contested affair 7-5 to our friends at ResearchBods.Read More
Trinity McQueen were honoured to take part in WARC’s Behavioural Economics symposium on Wednesday. We were there to present The shopper moment of truth - our MRS Award winning paper with our client Steve Lomax from Weetabix.Read More
I recently had the pleasure of visiting Morocco on holiday - just under 4 hours from the UK on a short-haul flight yet worlds apart in terms of culture. High on my bucket list of things to do was a visit to the world famous Jemaa el-Fnaa – the main large public square in the medina of the old town where street entertainers, small markets and hawkers come together to create an incredible and vibrant experience.Read More
We’ve been talking a lot to our clients about ‘cognitive ease’ recently. That’s a very behavioural science-y term but the thinking behind it is simple and useful. People want their experience of shopping to be as easy as possible. They want to use their brains as little as possible. Anything a retailer can do to make the shopping experience less wearisome will help.Read More
My wife is currently on maternity leave, and in between dealing with the plethora of activities that a young child demands, she’s unintentionally become a ‘mumpreneur’. What on earth is a ‘mumpreneur’ I hear you ask? Well, when you have a young child, they tend to grow out of their clothes very quickly. And rather than continually buying new clothes, she’s joined other like-minded mums in using the Facebook Marketplace to buy and sell ‘nearly-new’ clothing.Read More
Thursday 1st March marks World Book Day 2018. It’s a celebration of books, a celebration of the authors and illustrators who bring characters to life and a celebration of reading. Books are such a significant and prominent part of everyday life from the books we learn to read as a child to the books we depend upon to relax and escape the stresses of reality.Read More
What does success look like in the segmentation world? The team at Trinity McQueen have been on many a segmentation journey and have developed a wealth of knowledge along the way. Below are some tips that I have personally found to be the most important in delivering a successful segmentationRead More
It’s Tuesday morning and I’m trying to find everything I’ll need for today’s trip to Norwich for focus groups. I knew I was going to Norwich yesterday - this isn’t a surprise trip, so you might well ask why I haven’t packed already? My only excuse is that an old episode of Australian Masterchef was on last night – my favourite.Read More
Last Friday, a disparate team of researchers, behavioural science practitioners, psychologists and design thinkers came together in a creative sprint to help the charity improve the performance of its crisis response campaigns. As organiser Luke Battye put it, the day was intended to: “Fill a room with brilliant minds, give them a fast, one-day problem solving process and try to make a dent on a high impact issue for a charity."Read More
Plastic is the hot topic of the moment
Amid mounting pressure, Theresa May has promised to eliminate avoidable plastic waste in the next 25 years and called on supermarkets to introduce ‘plastic free’ aisles.
Iceland has thrown down the gauntlet as the first retailer to vow to eliminate plastic altogether from their own label products.Read More
As many of my colleagues in the office will know, I’m a big Instagram fan – I’m more likely to check my Insta feed on a tea break than respond to a text message. Over the past few months this obsession has led to me reading up about how Instagram can be an effective tool for marketers for promoting brands and how influencer marketing is set to continue to grow in 2018.Read More
Podcasts are great.
They give me in-depth exposure to topics I wouldn’t ordinarily come into contact with, perhaps empathise with people I’d not otherwise meet. They push me out of my comfort zone.
On the commute they help me decompress a little before I get home. Audio is a medium which invites you in. In comparison TV is, well, a bit shouty.Read More
What a privilege it was to present our MRS winning paper with Weetabix at the AURA conference. A big thanks to members for the invitation and to Weetabix for a leading role. Download the paper here. And what’s more, it’s free!Read More
This book is a pick-me-up: fresh, engaging and helpful. I opened it up after a long day in the office and found myself immediately taking notes, making myself late for dinner in the process.
Its aim is to demystify design research, signposting the reader step by step through project design, setup, fieldwork, analysis and impact.Read More
Hello, my name is Emily and I’m an imposter.
I’m happy to hold my hands up and say I’ve been a long-time sufferer of imposter syndrome. Maybe you have too? Have you ever had that feeling that you you’re not up to a particular task, but you’ve duped people around you into thinking that you can do that task or that you’ve just been lucky so far, and at some point someone else is going to realise that and expose you as a fraud? Yup, that’s imposter syndrome alright.Read More
January is the month for failed resolutions. Overnight, we hope to undo all the cheese, booze and chocolate we consumed, but I decided I wouldn’t fall into this trap. Instead I would ease into the new year in style and carbs would be my friend in the dark January nights.Read More
In the most recent IMJR, Jane Leighton from Neilsen describes a 2016 study which for the first time evaluates the respective merits of neuro tools.Read More
Everyone’s a winner, baby crooned Hot Chocolate in ’78. That was definitely the mood at the 2017 MRS National Awards this week. It was a sell-out. A record capacity, hosted by glitzy Supernova at Victoria Embankment Gardens, London.
It was a smash hit for Trinity McQueen too, as we picked up the coveted award of the night for Best Application of Research with our client Weetabix.Read More
Join us in the lead up to Christmas for a 24 day countdown of our thoughts, ideas, and general musings that we believe it's important to share with colleagues, clients, and competitors.Read More
Download our latest ditty on what UK shoppers really think about Black Friday, the January sales and everything in between. A must read for those in the retail space planning for Christmas 2018.Read More