Easter egg-stacy

Over the Christmas period, we saw the rise in popularity of luxury advent calendars, with many retailers trying to tempt consumers away from traditional chocolate versions with those including an assortment of alcoholic tipples and luxury beauty offerings.In the same way, retailers are now attempting to continue this trend into the Easter festivities.

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Chris Handford
Cape Town’s Day Zero, what could it mean for UK Water Companies?

Around the world public awareness is beginning to rise about the imminent arrival of Cape Town's Day Zero, when the city will become the first major metropolitan area in the world to run out of water. Thankfully, in the UK we haven’t suffered the same catastrophic drop in the level of rainfall that has struck Cape Town. However, we know consumers and businesses in the UK tend to take their water supply for granted.

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Chris Handford
Trinity McQueen FC’s first match

On Thursday night last week Trinity McQueen’s crack five a side team took to the (plastic) field for the first time.Despite watching inspirational clips of Kilmarnock’s incredible form under the tutelage of Steve Clarke, our team fell just short, losing a very tight and keenly contested affair 7-5 to our friends at ResearchBods.

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Chris Handford
The madness of the Marrakesh medina: my system 1 on overdrive

I recently had the pleasure of visiting Morocco on holiday - just under 4 hours from the UK on a short-haul flight yet worlds apart in terms of culture.  High on my bucket list of things to do was a visit to the world famous Jemaa el-Fnaa – the main large public square in the medina of the old town where street entertainers, small markets and hawkers come together to create an incredible and vibrant experience. 

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Chris Handford
Easy does it

We’ve been talking a lot to our clients about ‘cognitive ease’ recently. That’s a very behavioural science-y term but the thinking behind it is simple and useful. People want their experience of shopping to be as easy as possible. They want to use their brains as little as possible. Anything a retailer can do to make the shopping experience less wearisome will help.

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Chris Handford
The rise of the Mumpreneur

My wife is currently on maternity leave, and in between dealing with the plethora of activities that a young child demands, she’s unintentionally become a ‘mumpreneur’.  What on earth is a ‘mumpreneur’ I hear you ask?  Well, when you have a young child, they tend to grow out of their clothes very quickly. And rather than continually buying new clothes, she’s joined other like-minded mums in using the Facebook Marketplace to buy and sell ‘nearly-new’ clothing.

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Chris Handford
Segmentations: divide and conquer!

What does success look like in the segmentation world? The team at Trinity McQueen have been on many a segmentation journey and have developed a wealth of knowledge along the way. Below are some tips that I have personally found to be the most important in delivering a successful segmentation

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Chris Handford
A day in my life as an integrated researcher

It’s Tuesday morning and I’m trying to find everything I’ll need for today’s trip to Norwich for focus groups. I knew I was going to Norwich yesterday - this isn’t a surprise trip, so you might well ask why I haven’t packed already? My only excuse is that an old episode of Australian Masterchef was on last night – my favourite.

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Chris Handford
Mindjam: a creative sprint for the British Red Cross

Last Friday, a disparate team of researchers, behavioural science practitioners, psychologists and design thinkers came together in a creative sprint to help the charity improve the performance of its crisis response campaigns. As organiser Luke Battye put it, the day was intended to: “Fill a room with brilliant minds, give them a fast, one-day problem solving process and try to make a dent on a high impact issue for a charity."

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Chris Handford
When it comes to influencer marketing, think micro

As many of my colleagues in the office will know, I’m a big Instagram fan – I’m more likely to check my Insta feed on a tea break than respond to a text message. Over the past few months this obsession has led to me reading up about how Instagram can be an effective tool for marketers for promoting brands and how influencer marketing is set to continue to grow in 2018.

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Chris Handford
Podcasts and TED talks for researchers

Podcasts are great.

They give me in-depth exposure to topics I wouldn’t ordinarily come into contact with, perhaps empathise with people I’d not otherwise meet. They push me out of my comfort zone.

On the commute they help me decompress a little before I get home. Audio is a medium which invites you in. In comparison TV is, well, a bit shouty.

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Chris Handford
Are you an imposter?

Hello, my name is Emily and I’m an imposter.

I’m happy to hold my hands up and say I’ve been a long-time sufferer of imposter syndrome. Maybe you have too? Have you ever had that feeling that you you’re not up to a particular task, but you’ve duped people around you into thinking that you can do that task or that you’ve just been lucky so far, and at some point someone else is going to realise that and expose you as a fraud? Yup, that’s imposter syndrome alright.

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Chris Handford
The recipe for success this January

January is the month for failed resolutions. Overnight, we hope to undo all the cheese, booze and chocolate we consumed, but I decided I wouldn’t fall into this trap. Instead I would ease into the new year in style and carbs would be my friend in the dark January nights.

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Katie Grundy