Nudgestock 2018

It’s my first time at Nudgestock, Ogilvy’s behavioural science conference. I’m in a room with 450 people, a lucky dip of marketers, academics, researchers, students, brand and operations peeps from the private, public and third sectors. We’ve all travelled to Folkestone, which is sleepy, welcoming. It’s a 10 minute amble through the faded Victorian grandeur to Leas Cliff Hall. Beyond the stage and I can see the sea, which is unexpectedly turquoise.

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Katie Grundy
A slice of behavioural magic in London

We were delighted to welcome Richard Shotton (Manning Gottlieb OMD) on Tuesday to introduce some of the key themes in his book The Choice Factory. The book has had a real impact because it makes the implications of behavioural science crystal clear for practitioners.

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Katie Grundy
One night in Bruges

You might have noticed it was Trinity McQueen’s 5th birthday recently. To celebrate this milestone, the whole company (minus our amazing very nearly mothers to be) jetted over to Bruges for a 2 day, one-night celebratory getaway. For those travelling from Leeds it was a bleary-eyed start to Monday morning with a 6am flight from Manchester.  Our London compatriots meanwhile had a slightly more sedate start travelling via Eurostar. 

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Katie Grundy
The age of influence - event review

As part of our involvement within the Breadwinner Agencies network, Trinity McQueen were proud to jointly host our first event in Leeds on May 23rd on the topic of Influencer Marketing.  The venue was the gorgeous Lost and Found Bar at the newly multi-million-pound renovated Leeds Club. 

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Katie Grundy
Takeaway ideas from day 2 of #wwqual

Luke Perry, from Jigsaw took us through The Importance of Moral Institutions in Qualitative Research. This explored a framework of moral foundations from psychology which can be used to understand how people interpret the world. The perennial “better deals for new customers” relates to the “loyalty / betrayal” paradigm for example

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Katie Grundy
Takeaway ideas from day 1 of #wwqual

Summarising a conference is a challenge.

You can’t cover everyone. And you certainly can’t convey the speaker’s topic with as much nuance as they would. With these caveats in mind, some highlights from day 1 of #wwqual, pulling out takeaway ideas from 8 of the sessions.

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Katie Grundy
Leeds Together: What will the future workplace look like?

The workplace of the future will be very different to the one we know today, and employers must adapt and develop a future proofed employer proposition if they are to continue to attract and retain the best talent.  So was the crux of the talk given by Sally Bucknell, EY’s Head of Diversity and Inclusiveness for UK and Ireland who spoke at a recent event held in Leeds that Trinity McQueen attended as part of our involvement in The Leeds Fund.

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Katie Grundy
The Kuznets Curve – understanding our relationship with plastic

We need to change the ways we shop, but behaviour is hard to change. It could become even harder to change if all customers are treated the same. Environmental issues, and the use of plastics in particular, are the hot topic of the day. As a society we are slowly accepting that our use of plastic is dangerous and that change is sorely needed.

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Katie Grundy
Trinity McQueen at Leeds Digital Festival

Trinity McQueen were proud to be a part of the Leeds Digital Festival this week, a city-wide event to celebrate the digital community in Leeds. Exploring the role that digital technology plays in consumers lives has become a key part of our research offering, so we were excited to share our latest thinking and showcase how we are using technology more than ever before, to get closer to real-life behaviour.

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Katie Grundy
It's a 'High 5' for the Bruges cruise

Let’s be honest, Belgium receives its unfair share of ridicule, especially from a close neighbour.  And that simply isn’t cricket.  A birdie told us there are some little known gems worthy or exploration for our cultural, gastronomic and architectural adherents.  Paying a wee visit is clearly the right thing to do. 

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Chris Handford
The Good, the Bad and the Ugly

A dream brief: writing a post on Sergio Leone’s final Spaghetti Western, starring a young and very cool Clint Eastwood.  So cool in fact, we nearly named our company after him.  But you’re only as cool as your last movie, and we preferred Steve.

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Chris Handford
Influencer marketing: uncovering the truth on effectiveness

At Trinity McQueen we’re always excited about new trends in marketing and consumer behaviour, and it hasn’t escaped our notice over the past few years just how prevalent influencer marketing has become.  We wanted to bust a few myths and more about this topic and so set about a new research study of our own into the effectiveness of influencer marketing. 

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ThinkingChris Handford
The Amazon Trap

It’s hard to ignore just how much of our lives as consumers are in some way influenced by Amazon. The news earlier this year that the tech giant accounted for a monumental 44% of online sales in the US in 2017 was staggering and no doubt daunting for the huge range of retailers trying to keep pace with them.

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Katie Grundy
Easter egg-stacy

Over the Christmas period, we saw the rise in popularity of luxury advent calendars, with many retailers trying to tempt consumers away from traditional chocolate versions with those including an assortment of alcoholic tipples and luxury beauty offerings.In the same way, retailers are now attempting to continue this trend into the Easter festivities.

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Chris Handford
Cape Town’s Day Zero, what could it mean for UK Water Companies?

Around the world public awareness is beginning to rise about the imminent arrival of Cape Town's Day Zero, when the city will become the first major metropolitan area in the world to run out of water. Thankfully, in the UK we haven’t suffered the same catastrophic drop in the level of rainfall that has struck Cape Town. However, we know consumers and businesses in the UK tend to take their water supply for granted.

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Chris Handford