The Behavioural Science Behind Black Friday

There are cynics among us who refuse to be seduced by the lure of Black Friday, as questions are increasingly raised about how great these deals really are.  But as rational as we may wish to be about the offers pinging into our inboxes and heralded across our high streets, we are hard-wired to succumb to temptation.  Why?  Because BF uses all the BE tricks in the book to convince our natural instincts that we need to pounce.

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Katie Grundy
A great night to end a great year

On December 3rd, a lucky contingent from Trinity McQueen put on their glad rags, dusted off their dickie bows and headed to Billingsgate Fish Market to celebrate the very best of market research at the MRS Annual Awards Dinner.  The champagne was flowing and the tension mounting as we waited to see whether we had scooped the big award, Best Agency 2018. 

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Annabel Gerrard
Are we the champions?

Trinity McQueen is thrilled to be nominated for Best Agency 2018.  It’s the 11th successive year we’ve been award winners or runners up, a long-running love affair with great work and, of course, after parties.

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Annabel Gerrard
Has Black Friday had its day?

In the past 5 years, the face of Christmas shopping has changed dramatically in the UK. The previous world of two sales peaks, one in December and another in the Jan Sale, has been blown up by the introduction to the UK of Black Friday by US protagonists such as Amazon & Walmart owned Asda. But something seems to be stirring in UK retail that may mean that Black Friday has had its day.

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Katie Grundy
Generation Game

We had a great night on Tuesday at the MRG, sharing findings from our recent study, Generation Game, which examines the role gaming plays in the lives of young consumers. With the increasing fragmentation of hardware platforms and a proliferation of services and payment models, there has never been a better time to understand how young people interact with this medium.

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Annabel Gerrard
Book review: Market research meets fiction

I’ve recently read two books which have made me think about the way we do research, particularly qualitative research. They helped me see the importance of understanding topics from another person’s perspective and translating lived experiences back up to the motivations.

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Annabel Gerrard
The APG Strategy Conference 2018

The conference theme is contrarian thinking and how it can inspire creativity and change. As you’d expect from the industry body which represents strategic thinkers from across the marketing ecosystem, it’s a carefully curated menu served up to provoke and inspire. Half the speakers are experienced insiders, half are charismatic outsiders.

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Annabel Gerrard
Alexa; Show Me What You Got.

Whenever smart-speaker are mentioned in a conversation at work, Dan (our tech and media research director/gadget guru) bemoans the fact that he has been conditioned to only ask his Alexa what he knows it can understand. He also hates that Alexa can’t pick out his favourite Bob Dylan album (that I’ve forgotten already) * and has to settle for a mix of the greatest hits.

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Katie Grundy
Vulnerabilities – a voice to be heard

We know it’s important for brands to meet the needs of more vulnerable customers. There has been an emerging trend recently of inclusivity in supermarkets and online retail brands, for example supermarket accessibility for wheelchair users and quiet hours for those with Autism. It is likely that this approach will gradually expand into other sectors as companies increasingly adapt their research to include this significant proportion of the population and seek to obtain and be receptive to feedback from more vulnerable customers.

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Annabel Gerrard
MacMillan Coffee Morning 2018

On Friday 28th September, the Leeds office took part in the MacMillan coffee Morning. Taking inspiration from “The Bake Off” we all got together and started to think about all the lovely sweet treats we could bake to go with a nice cuppa on Friday Morning.

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Annabel Gerrard
Trinity McQueen nominated for Best Agency

We may need to wait until December before the golden envelope reveals all, but here at Trinity McQueen we couldn’t be more excited.  Being named Finalist for the prestigious MRS Best Agency UK award is the perfect end to a transformational year for us.  We’re growing fast, we’re full of confidence about the great work we’re delivering, and our amazing team is buzzing.

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Annabel Gerrard
Stuffocation – is access the antidote?

‘Stuffocation’ is a word used to describe the rejection of the stress, storage, maintenance, cost, and emissions that come will owning too much stuff! With shoppers abandoning the high street in larger numbers than during the depths of the recession, there is a clear call for something to give.

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Annabel Gerrard
Trinity McQueen appoints shopper expert Hodgson

Retail and shopper specialist, Sharon Hodgson has joined Trinity McQueen.  Former MD of Shopper & Retail at Ipsos Mori and director at Shoppercentric has joined the expanding retail team at Trinity McQueen, as Client Services Director.  With over 20 years’ experience in shopper insight, Hodgson’s appointment marks an exciting development for Trinity McQueen, as it deepens its expertise in multi-channel retail, grocery and FMCG in UK and internationally.

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Annabel Gerrard