Everyone’s a winner, baby crooned Hot Chocolate in ’78. That was definitely the mood at the 2017 MRS National Awards this week. It was a sell-out. A record capacity, hosted by glitzy Supernova at Victoria Embankment Gardens, London.
It was a smash hit for Trinity McQueen too, as we picked up the coveted award of the night for Best Application of Research with our client Weetabix. Our sustained success at the MRS awards over the past decade cements our position as one of the UK’s leading and innovative agencies.
We love judges and we certainly approved of their overview, “Although research projects involving behavioural economics are hardly unusual these days, the shopper moment of truth stands out for the imagination that went into its design and sheer scope of its range”.
Joint MD, Anna Cliffe added: