It's about attitude: every project is an opportunity for a great idea to fly. And so we campaign results, bringing the clarity and conviction you need for effective decision-making
Qualitative. Quantitative. Innovative. We craft programmes around clients’ needs - harnessing progressive techniques and advanced tech to find the insights that matter, faster.
NPD & innovation
From idea generation to pricing and market sizing, we provide the quality of information needed to innovate with confidence
Customer experience
Multi-channel VoC programmes, UX and CX reviews, journey mapping and strategies to help you keep customers happier – and keep them for longer
Shopper insight & segmentation
Tactical and strategic, we give brands shelf confidence through U&As, category reviews, pack and promotional evaluation and market segmentation
Brand & advertising development
Science or art? Finding a compelling proposition isn’t easy but to us it’s child’s play. We come from a planning background. Whether it’s brand or ad development, you’re in safe hands
Understanding people & markets
Tactical and strategic insight to generate inspiration and identify advantages – including U&As, segmentation, customer closeness programmes, category reviews, and market trends
Creative services
Data visualisation, film making, motion graphics and strong copywriting – because we know a bit of style can help insight reach the parts a standard debrief cannot reach
Brand tracking
No black box solutions here to over engineer matters. We’ve created a simple model based on intuitive and counter intuitive behaviour, inspired by Byron Sharp and other leading thinkers on brand strategy
Complex analysis
Need help with the hard stuff? Market sizing, segmentation, conjoint, price optimisation, behavioural economics, semiotics: we make it easy
Creative & concept testing
Road test your ideas before committing to large media and production spend, with our bespoke evaluator solution. It’s quick, agile and even comes with norms!
Sector expertise
You don’t win awards by telling the same old story. Our work spans sectors we know well, meaning we reach the right people, ask the right questions and identify the insights that really matter.
Retail
Understanding the impact of mobile, value, automation and personalisation on today’s shopper journeys, we deliver insight programmes across key retail channels including:
- Grocery
- Technology and electricals
- Health and Beauty
- Fashion
- Homewares & DIY
Media & technology
In a multi-device, mobile world, we can help you navigate the trends of human interaction with each other - and with your products, content and brand:
- Web
- Mobile and apps
- TV, radio, broadcasting, publishing
- Internet and telephony services
- Video on demand
Consumer
From cultural trends to brand relationships, we dig deeper into the consumer motivation, attitudes and behaviour across a broad variety of categories:
- Food
- Soft and alcoholic drinks
- Travel
- Health and beauty
- Confectionery
Business, utilities, finance & trade
We help clients understand the market dynamics and decision-making processes within different business, public and professional services markets:
- Mail and logistics
- Trade
- Personal finance and insurance
- Energy
- Education and services
Approach
Independent in ownership, style and opinion, we have a simple formula for making things happen...
Speed & agility
We use intelligent processes and the latest tech to stay flexible, deliver projects quickly, and keep everyone engaged throughout
Creative delivery
Born out of a brand and comms agency, creativity is at the heart of our business – we have all the ideas and resources you need to bring insight to life, for you and your stakeholders
Campaigning with conviction
Our people make things happen. A campaigning, pioneering spirit, and the drive to champion clients’ ideas are fundamental aspects of the Trinity McQueen personality
Bespoke solutions
Our tech expertise and best practice thinking enables us to design solutions that are perfectly tailored to your business, and your research goals
Technology enhanced
As the world changes so do our approaches. We seek out the latest tech to get closer to moments of truth, overcome inaccuracies of self-reporting and uncover fresh insights
Some of the latest solutions we use...
See. Experience. Feel
Find out what audiences actually do, see, experience and feel when they engage with your content, products or brand
Mobile ethnograpghy, eye-tracking, emotional coding, social media listening, neuro insights, passive tracking
Video enhanced research
We use video to support customer closeness, uncover engaging evidence and bring to life the people behind the data
In-survey VoxPops, video ethnography, remote depth interviews and documentary debriefs
Digital insight delivery
We use the latest digital platforms to maximise impact - ensuing insights have an impact before and after the debrief
Bespoke websites, apps, dashboards and interactive reports incorporating text, video, images and data visualisation
Portfolio
Discover how we’ve successfully made things happen for leading brands in different sectors...
Click through to view our portfolio
News, views and our latest projects
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