We’d just bought our first home. After nearly 6 months of trawling through Rightmove, organising viewings, filling out endless paperwork, a gazumping and then getting chucked out of our rented flat as the Estate Agent failed to sign a vital piece of paperwork (that’s a story for another time) the last thing we wanted to do was faff around with finding a new energy supplier.

There is a shift occurring. Put a stethoscope to your TV screen, your radio and your thumb-worn print magazines. They need help. Because attitudes towards traditional media channels and the brands that lead them have changed. Consumers’ lifestyles have changed. They want everything and they want it now, something we delved into in our recent Audiences Unbound study.

Whatever your interests, there is a blog for you. I love lifting weights, and can credit blogs as the source of my obsession.

Bloggers can attract large followings and a celebrity-like status. It is therefore unsurprising that brands are increasingly working with them to harness their influence over consumers.

What better way to kick off the day than reading about Britain’s biggest 100 brands, as part of the latest issue of the Grocer.

Whilst sipping a coffee from the local Pret and waiting for my Oat So Simple to heat up, my attention was drawn to lots of familiar brand names in the top 100. 

21 March 2017 – YouTube tops the list of media brands people feel most positively about, according to a new study from researcher Trinity McQueen that explores the future of media consumption among an audience who are moving away from traditional media channels.

Another year, another MRS conference. Here’s five takeaways from the sessions I attended on the second day.

Back in the 90s email was new and exciting. We all remember our first email address, even if some of us would rather forget it! Nowadays however, emails are just one of many forms of digital communication, having to fight for our attention amongst a plethora of content: blogs, tweets, snapchats and Facebook posts to name a few.

Sat opposite my husband and his sister in a restaurant. They both order tea. It arrives. Tea bag wrapped in paper. Hot water in a pot. A cup and saucer to go with it.

He places the teabag inside the pot and leaves it to stew. She places hers inside the cup and pours the hot water over it.

I witnessed how 2 people, from the same family, approached this in a completely different way to one another.

It was standing room only at the third Brainy Bar event.

Run by Walnut in conjunction with WARC, the idea is for clients, vendors and agencies involved in neuroscience (the “brainy” part) to get together in Creston’s bar (the “bar” part) to share case studies and best practice.

I’ve just got back from a fantastic family holiday – I was lucky to spend some time on the West Coast of America. We visited the hipster metropolis of San Francisco, but most of our travelling time was in-land, rural and another side of America altogether.

In a highly competitive market a good brand name can make or break a new brand. With any name - person, corporation, brand - you have an immediate, and sometimes subconscious, impression based solely on the name.