It's about attitude: every project is an opportunity for a great idea to fly. And so we campaign results, bringing the clarity and conviction you need for effective decision-making

 
 


Qualitative. Quantitative. Innovative. We craft programmes around clients’ needs - harnessing progressive techniques and advanced tech to find the insights that matter, faster. 

 

NPD & innovation

From idea generation to pricing and market sizing, we provide the quality of information needed to innovate with confidence

Customer experience

Multi-channel VoC programmes, UX and CX reviews, journey mapping and strategies to help you keep customers happier – and keep them for longer

Shopper insight & segmentation

Tactical and strategic, we give brands shelf confidence through U&As, category reviews, pack and promotional evaluation and market segmentation

 

Brand & advertising development

Science or art?  Finding a compelling proposition isn’t easy but to us it’s child’s play.  We come from a planning background.  Whether it’s brand or ad development, you’re in safe hands

Understanding people & markets

Tactical and strategic insight to generate inspiration and identify advantages – including U&As, segmentation, customer closeness programmes, category reviews, and market trends

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Creative services

Data visualisation, film making, motion graphics and strong copywriting – because we know a bit of style can help insight reach the parts a standard debrief cannot reach

 

Brand tracking

No black box solutions here to over engineer matters.  We’ve created a simple model based on intuitive and counter intuitive behaviour, inspired by Byron Sharp and other leading thinkers on brand strategy

Complex analysis

Need help with the hard stuff?  Market sizing, segmentation, conjoint, price optimisation, behavioural economics, semiotics: we make it easy

 

Creative & concept testing

Road test your ideas before committing to large media and production spend, with our bespoke evaluator solution.  It’s quick, agile and even comes with norms!

 

 

Sector expertise
You don’t win awards by telling the same old story. Our work spans sectors we know well, meaning we reach the right people, ask the right questions and identify the insights that really matter.

 
 
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Retail

Understanding the impact of mobile, value, automation and personalisation on today’s shopper journeys, we deliver insight programmes across key retail channels including:

  • Grocery
  • Technology and electricals
  • Health and Beauty
  • Fashion
  • Homewares & DIY

Media & technology

In a multi-device, mobile world, we can help you navigate the trends of human interaction with each other - and with your products, content and brand:
 

  • Web
  • Mobile and apps
  • TV, radio, broadcasting, publishing
  • Internet and telephony services
  • Digital video and music

Consumer

From cultural trends to brand relationships, we dig deeper into the consumer motivation, attitudes and behaviour across a broad variety of categories:

  • Food
  • Soft and alcoholic drinks
  • Travel
  • Health and beauty
  • Confectionery

Business, utilities, finance & trade

We help clients understand the market dynamics and decision-making processes within different business, public and professional services markets:
 

  • Mail and logistics
  • Trade
  • Personal finance and insurance
  • Energy
  • Education and services
 

Approach
Independent in ownership, style and opinion, we have a simple formula for making things happen...

 
 
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Speed & agility

We use intelligent processes and the latest tech to stay flexible, deliver projects quickly, and keep everyone engaged throughout

Creative delivery

Born out of a brand and comms agency, creativity is at the heart of our business – we have all the ideas and resources you need to bring insight to life, for you and your stakeholders

Campaigning with conviction

Our people make things happen. A campaigning, pioneering spirit, and the drive to champion clients’ ideas are fundamental aspects of the Trinity McQueen personality

Bespoke solutions

Our tech expertise and best practice thinking enables us to design solutions that are perfectly tailored to your business, and your research goals

 

 

Technology enhanced

As the world changes so do our approaches. We seek out the latest tech to get closer to moments of truth, overcome inaccuracies of self-reporting and uncover fresh insights

Some of the latest solutions we use... 

 

See. Experience. Feel

Find out what audiences actually do, see, experience and feel when they engage with your content, products or brand

Mobile ethnograpghy, eye-tracking, emotional coding, social media listening, neuro insights, passive tracking

Video enhanced research

We use video to support customer closeness, uncover engaging evidence and bring to life the people behind the data

 

In-survey VoxPops, video ethnography, remote depth interviews and documentary debriefs

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Digital insight delivery

 We use the latest digital platforms to maximise impact - ensuing insights have an impact before and after the debrief 

Bespoke websites, apps, dashboards and interactive reports incorporating text, video, images and data visualisation  

 

Portfolio
Discover how we’ve successfully made things happen for leading brands in different sectors...


 
 
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Click through to view our portfolio

  • Trinity McQueen are one of our most trusted research partners. They have achieved this elevated position by being super responsive to our requests, constantly innovating their approach and sticking with a project for as long as it takes to land the insights.
    — TalkTalk
  • Trinity McQueen deliver high quality work at a reasonable price and work at the fast pace which is essential in retail businesses. They ensure that the work lands with impact by keeping the language simple and speaking in plain English. We regard them as one of our core agencies, and we would miss them if they got so many other clients that they no longer wished to work with us!
    — Argos
  • Trinity McQueen produce research that is very insightful and I this is fair to say surpassed our expectations. We were impressed with all of the topics covered as well as the rich level of detail. The findings were also delivered in an easy to follow presentation with some clear recommendations for us to consider.
    — Post Office
  • The rigour and insight provided by Trinity McQueen has proved invaluable in up skilling the capability and creative confidence of the marketing team. The work has been integrated and shared in such a way that they are a fundamental business enabler and learning device.
    — ASDA
 

There are more than 40 of us, delivering award-winning research from our offices in London and Leeds.

Team spirit and collaboration are fundamental to the way we work. Together with a healthy dose of independence and personal initiative, it’s how we like to get things done.

 
 
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News, views and our latest projects 

 

Visit our blog for more news, opinions and insights