Let’s be honest, Belgium receives its unfair share of ridicule, especially from a close neighbour.  And that simply isn’t cricket.  A birdie told us there are some little known gems worthy or exploration for our cultural, gastronomic and architectural adherents.  Paying a wee visit is clearly the right thing to do. 

Last week, we were delighted to be present at X4 Europe, Europe’s largest experience management event that is run, and hosted by Qualtrics. We have been working with Qualtrics for a number of years now, and were keen to hear what they, and some of the world’s leading businesses had to say about CX.

A dream brief: writing a post on Sergio Leone’s final Spaghetti Western, starring a young and very cool Clint Eastwood.  So cool in fact, we nearly named our company after him.  But you’re only as cool as your last movie, and we preferred Steve.

It’s hard to ignore just how much of our lives as consumers are in some way influenced by Amazon. The news earlier this year that the tech giant accounted for a monumental 44% of online sales in the US in 2017 was staggering and no doubt daunting for the huge range of retailers trying to keep pace with them.

The Visual Media Conference in Leeds held recently promised to expose the effectiveness of colour in marketing and communication and explore the hype around Virtual Reality (VR), Augmented Reality (AR), Artificial Intelligence (AI) and Consumer Behaviour – and it certainly didn’t disappoint. 

Over the Christmas period, we saw the rise in popularity of luxury advent calendars, with many retailers trying to tempt consumers away from traditional chocolate versions with those including an assortment of alcoholic tipples and luxury beauty offerings.In the same way, retailers are now attempting to continue this trend into the Easter festivities.

Around the world public awareness is beginning to rise about the imminent arrival of Cape Town's Day Zero, when the city will become the first major metropolitan area in the world to run out of water. Thankfully, in the UK we haven’t suffered the same catastrophic drop in the level of rainfall that has struck Cape Town. However, we know consumers and businesses in the UK tend to take their water supply for granted.

On Thursday night last week Trinity McQueen’s crack five a side team took to the (plastic) field for the first time.Despite watching inspirational clips of Kilmarnock’s incredible form under the tutelage of Steve Clarke, our team fell just short, losing a very tight and keenly contested affair 7-5 to our friends at ResearchBods.

Trinity McQueen were honoured to take part in WARC’s Behavioural Economics symposium on Wednesday. We were there to present The shopper moment of truth - our MRS Award winning paper with our client Steve Lomax from Weetabix.

I recently had the pleasure of visiting Morocco on holiday - just under 4 hours from the UK on a short-haul flight yet worlds apart in terms of culture.  High on my bucket list of things to do was a visit to the world famous Jemaa el-Fnaa – the main large public square in the medina of the old town where street entertainers, small markets and hawkers come together to create an incredible and vibrant experience. 

We’ve been talking a lot to our clients about ‘cognitive ease’ recently. That’s a very behavioural science-y term but the thinking behind it is simple and useful. People want their experience of shopping to be as easy as possible. They want to use their brains as little as possible. Anything a retailer can do to make the shopping experience less wearisome will help.

My wife is currently on maternity leave, and in between dealing with the plethora of activities that a young child demands, she’s unintentionally become a ‘mumpreneur’.  What on earth is a ‘mumpreneur’ I hear you ask?  Well, when you have a young child, they tend to grow out of their clothes very quickly. And rather than continually buying new clothes, she’s joined other like-minded mums in using the Facebook Marketplace to buy and sell ‘nearly-new’ clothing.

Thursday 1st March marks World Book Day 2018. It’s a celebration of books, a celebration of the authors and illustrators who bring characters to life and a celebration of reading. Books are such a significant and prominent part of everyday life from the books we learn to read as a child to the books we depend upon to relax and escape the stresses of reality.

What does success look like in the segmentation world? The team at Trinity McQueen have been on many a segmentation journey and have developed a wealth of knowledge along the way. Below are some tips that I have personally found to be the most important in delivering a successful segmentation