On-the-spot, seemingly instinctive decisions are hard to break down and understand. Whether people bet with their head or their gut, behind every habit is a trigger, and behind every ritual is a routine.
Instincts and hidden drivers fuel betting & gaming
How do you predict the unpredictable?
The ace up our sleeve
We reflect on inherent behavioural biases that are overlooked, to get closer to why gamblers make instinctive decisions only we understand. Get to the root of your customers’ instinctive decisions for guaranteed results with Trinity McQueen.
Unrivalled insight from established experts
1
A safe bet
With almost a decade’s experience working with some of the biggest brands in the sector, we know what it takes to succeed in the UK and US markets.
2
An educated bet
We know the market, we know the lingo and trends, and we know how they all affect customer behaviour.
3
An outside bet
An outside bet
We do things differently by looking through a behavioural lens, giving you insights which are true to real life.
Clients
Our Work
AWARDS
Award winners and runners up for 15 years.
RECOMMENDED READING
