Real world financial decisions are made around kitchen tables and bedrooms, because how people feel is just as important as the numbers on the screen. To predict their actions, you need to dive deeper into the hidden foundation of financial health: human psychology.
Financial decisions don’t happen in spreadsheets
How are your customers making decisions in real life?
Start by asking the right questions
- What beliefs, biases and emotions influence customers in your category?
- What really drives decision-making?
- Is there too much – or too little – friction in your customer journey?
We make financial services customers more predictable
1
A wealth of experience
We’ve worked with some of the UK’s leading institutions across the entire FS ecosystem. We’re well-versed in the regulatory, technological and societal shifts that are making a big difference to our clients.
2
Clear communications
Clear communications
Attention is in short supply. With powerful creative diagnostics and technology, we’ll help you build simple, effective communications that cut through and get the right outcomes for everyone.
3
Pioneers in behavioural finance
Pioneers in behavioural finance
Our approach bridges the gap between the logical, linear and predictable model of human decision making you learn about in textbooks, and the psychologically complex world real people live in.
Clients
Our Work
AWARDS
15 years of awards, and counting…
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