How we think

the research consultancy using behaviour-led insight To drive true growth

Our Approach

People are poor witnesses of their own behaviour

That’s just one of the core principles that underpins our thinking at Trinity McQueen. Discover the behavioural perspectives that drive our approach to research.

Insight Services

With leading methodology and technology rooted in the latest behavioural understanding, we help leading brands achieve resounding growth by closing the gap between what people say and what people do.

Read about our three core services.

Communications Strategy

By combining powerful creative diagnostics with groundbreaking tech, we uncover the clearest route to optimising your advertising to connect with your audience.

• Creative development
• Ad & content optimisation
• Campaign tracking

Market Strategy

We don’t just listen to what audiences say. We use our behavioural understanding to uncover their real needs, desires and emotions, resulting in meaningful growth.

• Audience and shopper insight
• Segmentation & personas
• Proposition & product testing

Brand Strategy

Drive true growth with insight into how brands work. Position, develop and track your brand with commercially relevant, actionable data and insights to become the brand of choice.

• Brand positioning
• Brand development
• Brand tracking

Our Experience

From choosing an energy provider to placing a bet, every consumer decision made can be understood and predicted with the right expertise. We produce leading behavioural insight across a wide range of sectors.

Beauty & Wellbeing

The beauty buying experience is evolving. Embrace the change, and ensure that you are engaging with all relevant channels.

Financial Services

The rules have changed for financial service providers. With new regulations at play, ensure your customer support is fit for purpose.

Utilities & Energy

Energy providers are facing a new age of accountability. To support your customers, you need to understand their changing needs.

Betting & Gaming

Instincts and hidden drivers fuel betting & gaming. Predict the unpredictable with behavioural insight.

Alcoholic Drinks

Becoming the bartender’s choice has never been harder. Get your brand on the guestlist with access to our deep industry network.

Media & Broadcast

Every TV & media brand is asking the same question – ‘How will we stand out?”. Understand the shifting prevalence of different channels within your audience.

Shopper & Retail

Grocery shoppers are facing tough decisions. To stay in their shopping baskets, you need to know their minds.

Leisure & Travel

The travel industry hates uncertainty. Ensure that you can predict and leverage consumer behaviour, even in uncertain times.

Product Testing & NPD

With 26 years of product testing, you couldn’t be in safer hands.

Our dedicated specialist product testing team have experience across numerous sectors, from hot drinks and confectionary to health and baby goods, ready meals, alcoholic drinks and more.

– In-home and in-store
– Central location
– International reach

The rules have changed for financial service providers

Is your customer support fit for purpose?

Financial comprehension is low, and bills are high. In these uncertain times, what are you doing to adapt your communications, and to understand and support the needs of your customers?

A new approach to customer outreach

The latest FCA guidelines for financial services providers state that communications with consumers need to be thoroughly reconsidered in order to close the gap between people’s behaviour and financial outcomes.

Making communications clearer

1

Rethink

Financial services communications aren’t doing their job. Both comprehension and attention are in short supply amongst your audience.

2

Simplify

Communications in financial services have long been over-complicated. Simplification will always promote engagement in place of overloading your audience with figures and terminology.

3

Optimise

Behavioural nudges, tested monadically, can increase customer engagement and comprehension of your communications, preventing unnecessary losses.

Clients

Our Work

Skipton Building Society

Crafting an award-winning case for investment.

Read Case Study

Santander

Supporting and engaging with financial customers who need it most.

Read Case Study

ABI

Increasing reconnection rates for financial services.

Read Case Study

AWARDS

Award winners and runners up for 15 years.

RECOMMENDED READING

Financial Services

Communications from financial services providers need to change

Financial Services

Banking in a new age

Will you benefit from frictionless payments?

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