Financial comprehension is low, and bills are high. In these uncertain times, what are you doing to adapt your communications, and to understand and support the needs of your customers?
The rules have changed for financial service providers
Is your customer support fit for purpose?
A new approach to customer outreach
The latest FCA guidelines for financial services providers state that communications with consumers need to be thoroughly reconsidered in order to close the gap between people’s behaviour and financial outcomes.
Making communications clearer
Financial services communications aren’t doing their job. Both comprehension and attention are in short supply amongst your audience.
Communications in financial services have long been over-complicated. Simplification will always promote engagement in place of overloading your audience with figures and terminology.
Behavioural nudges, tested monadically, can increase customer engagement and comprehension of your communications, preventing unnecessary losses.
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