How we think

the research consultancy using behaviour-led insight To drive true growth

Our Approach

People are poor witnesses of their own behaviour

That’s just one of the core principles that underpins our thinking at Trinity McQueen. Discover the behavioural perspectives that drive our approach to research.

Insight Services

With leading methodology and technology rooted in the latest behavioural understanding, we help leading brands achieve resounding growth by closing the gap between what people say and what people do.

Read about our three core services.

Communications Strategy

By combining powerful creative diagnostics with groundbreaking tech, we uncover the clearest route to optimising your advertising to connect with your audience.

• Creative development
• Ad & content optimisation
• Campaign tracking

Market Strategy

We don’t just listen to what audiences say. We use our behavioural understanding to uncover their real needs, desires and emotions, resulting in meaningful growth.

• Audience and shopper insight
• Segmentation & personas
• Proposition & product testing

Brand Strategy

Drive true growth with insight into how brands work. Position, develop and track your brand with commercially relevant, actionable data and insights to become the brand of choice.

• Brand positioning
• Brand development
• Brand tracking

Our Experience

From choosing an energy provider to placing a bet, every consumer decision made can be understood and predicted with the right expertise. We produce leading behavioural insight across a wide range of sectors.

Beauty & Wellbeing

The beauty buying experience is evolving. Embrace the change, and ensure that you are engaging with all relevant channels.

Financial Services

The rules have changed for financial service providers. With new regulations at play, ensure your customer support is fit for purpose.

Utilities & Energy

Energy providers are facing a new age of accountability. To support your customers, you need to understand their changing needs.

Betting & Gaming

Instincts and hidden drivers fuel betting & gaming. Predict the unpredictable with behavioural insight.

Alcoholic Drinks

Becoming the bartender’s choice has never been harder. Get your brand on the guestlist with access to our deep industry network.

Media & Broadcast

Every TV & media brand is asking the same question – ‘How will we stand out?”. Understand the shifting prevalence of different channels within your audience.

Shopper & Retail

Grocery shoppers are facing tough decisions. To stay in their shopping baskets, you need to know their minds.

Leisure & Travel

The travel industry hates uncertainty. Ensure that you can predict and leverage consumer behaviour, even in uncertain times.

Product Testing & NPD

With 26 years of product testing, you couldn’t be in safer hands.

Our dedicated specialist product testing team have experience across numerous sectors, from hot drinks and confectionary to health and baby goods, ready meals, alcoholic drinks and more.

– In-home and in-store
– Central location
– International reach

SECTOR FILTER

Alcoholic Drinks Beauty & Wellbeing Betting & Gaming Brand Matters Financial Services Grocery Insight Leisure & Travel Media & Broadcast Shopper & Retail Utilities & Energy

Spotlight

Shopper & Retail

The unstoppable rise of Shein… should brands be worried?

Written by Joanna Crane

Features

Brand Matters

Brand Power: Why investment in brand building will reap countless benefits

Written by Laura Morris

Alcoholic Drinks

How can brands create unique drinking venues that keep customers coming back?

Written by Rob Nicolson

Leisure & Travel

Britain’s holiday plans have changed. Here’s how travel brands can respond.

Written by Mike Cooper

FROM THE EDITOR

When metrics mislead

Written by Simon Shaw

Read more

LATEST

Shopper & Retail

Are retailers neglecting the voice of the non-customer?

Written by Sharon Hodgson

Media & Broadcast

Casting authenticity in a new age of film & TV

Written by Alex Cass

Utilities & Energy

Water demand is rising. How do you shift public perceptions before it’s too late?

Written by Robin Horsfield

ON ROTATION

The true value of semiotics and cultural insight

Written by Alex Gordon

Read more

5Q5M

5 Questions in 5 Minutes: Sophie Devonshire

In conversation with The Marketing Society CEO Sophie Devonshire.

Presented by Paul Barrow

See latest View previous

MAKING AUDIENCES MORE PREDICTABLE

Behind the data

Challenging lazy cultural thinking around the over 50s audience

Written by Robin Horsfield

Unconventional Wisdom

Asking better research questions

Written by Gabriel O'Connell

Behind the data

Making ads ‘click’ with predictive cultural alignment

Written by Anna Cliffe

Unconventional Wisdom

Brands need to keep track of perceived value

Written by Becki Jarvis

What makes a successful ad? In a new series, we apply our BEACON ad content analysis framework to some prominent recent examples.

Written by Jack Hollis

BEACON Breakdown

The devilish allure of Lucky Saint

Read the article

CLOSING THE SAY DO GAP

say do gap

Simon Shaw’s latest book explores the behavioural logic behind the Say Do Gap – the disparity between consumers’ words and actions that haunts market research.

Want to know your audience better than they know themselves?

Get your free copy

“People don’t always do what they say they do. Are you asking the right questions in your research?”

Written by Simon Shaw

Looking for more?

5Q5M A Note From The Editor BEACON Breakdown Behind the data Brand & Advertising Unconventional Wisdom What if?

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