How we think

the research consultancy using behaviour-led insight To drive true growth

Our Approach

People are poor witnesses of their own behaviour

That’s just one of the core principles that underpins our thinking at Trinity McQueen. Discover the behavioural perspectives that drive our approach to research.

Insight Services

With leading methodology and technology rooted in the latest behavioural understanding, we help leading brands achieve resounding growth by closing the gap between what people say and what people do.

Read about our three core services.

Communications Strategy

By combining powerful creative diagnostics with groundbreaking tech, we uncover the clearest route to optimising your advertising to connect with your audience.

• Creative development
• Ad & content optimisation
• Campaign tracking

Market Strategy

We don’t just listen to what audiences say. We use our behavioural understanding to uncover their real needs, desires and emotions, resulting in meaningful growth.

• Audience and shopper insight
• Segmentation & personas
• Proposition & product testing

Brand Strategy

Drive true growth with insight into how brands work. Position, develop and track your brand with commercially relevant, actionable data and insights to become the brand of choice.

• Brand positioning
• Brand development
• Brand tracking

Our Experience

From choosing an energy provider to placing a bet, every consumer decision made can be understood and predicted with the right expertise. We produce leading behavioural insight across a wide range of sectors.

Beauty & Wellbeing

The beauty buying experience is evolving. Embrace the change, and ensure that you are engaging with all relevant channels.

Financial Services

Real world financial decisions don’t happen in spreadsheets. Dive deeper into the human psychology of your customers, and help them make the right calls.

Utilities & Energy

Energy providers are facing a new age of accountability. To support your customers, you need to understand their changing needs.

Betting & Gaming

Instincts and hidden drivers fuel betting & gaming. Predict the unpredictable with behavioural insight.

Alcoholic Drinks

Becoming the bartender’s choice has never been harder. Get your brand on the guestlist with access to our deep industry network.

Media

Every TV & media brand is asking the same question – ‘How will we stand out?”. Understand the shifting prevalence of different channels within your audience.

GROCERY & FMCG

Grocery shoppers are facing tough decisions. To stay in their shopping baskets, you need to know their minds.

Leisure & Travel

The travel industry hates uncertainty. Ensure that you can predict and leverage consumer behaviour, even in uncertain times.

Product Testing & NPD

With 26 years of product testing, you couldn’t be in safer hands.

Our dedicated specialist product testing team have experience across numerous sectors, from hot drinks and confectionary to health and baby goods, ready meals, alcoholic drinks and more.

– In-home and in-store
– Central location
– International reach

Grocery shoppers are facing tough decisions

How will you stay in their shopping baskets?

Now more than ever, shoppers have to be careful, with limited budgets and rising prices coming into play. Traditional FMCG research models are out of date and too far removed from real life. To survive in the “new normal”, brands need to rethink their approach.

Observe how shoppers really make decisions

It’s time to get closer to how real people really shop – both in store and online. In order to do this, research needs to be grounded in the real world for a complete picture of how to develop, market and deliver your products.

Top of the food chain

1

Putting the ‘Fast’ in FMCG

We prioritise the insights which will have the largest commercial impact, and we get there quicker to make every penny count.

2

Live tested

Product launches can disappoint because few brand owners test new products in real-life scenarios. By testing in situ and using simulation, we get closer to real behaviour.

3

Bilingual

We speak the language of both shoppers and retailers. Down to earth and straight talking, we understand the vocabulary, the tensions and the practical challenges faced by brands.

Clients

Our Work

Waitrose

Uncovering perceptions of packaging-free shopping.

Read Case Study

Morrisons

Getting to the root of customer needs in difficult times.

Read Case Study

Arla

Finding the right place for new alternative products.

Read Case Study

Google

Breaking down the impact of the pandemic upon shopping trends.

Read Case Study

John Lewis

Understanding customer needs across multiple categories.

Read Case Study

Wilko

Informing product propositions with testing and research.

Read Case Study

AWARDS

Award winners for more than 15 years.

RECOMMENDED READING

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How brands can stay in shoppers’ baskets during the cost of living crisis

Shopper & Retail

Why Black Friday still matters and how to keep up with the changing rules of engagement.

Shopper & Retail

High street game changers

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