Now more than ever, shoppers have to be careful, with limited budgets and rising prices coming into play. Traditional FMCG research models are out of date and too far removed from real life. To survive in the “new normal”, brands need to rethink their approach.
Grocery shoppers are facing tough decisions
How will you stay in their shopping baskets?
Observe how shoppers really make decisions
It’s time to get closer to how real people really shop – both in store and online. In order to do this, research needs to be grounded in the real world for a complete picture of how to develop, market and deliver your products.
Top of the food chain
Putting the ‘Fast’ in FMCG
We prioritise the insights which will have the largest commercial impact, and we get there quicker to make every penny count.
Product launches can disappoint because few brand owners test new products in real-life scenarios. By testing in situ and using simulation, we get closer to real behaviour.
We speak the language of both shoppers and retailers. Down to earth and straight talking, we understand the vocabulary, the tensions and the practical challenges faced by brands.
Uncovering perceptions of packaging-free shopping.
Getting to the root of customer needs in difficult times.
Finding the right place for new alternative products.
Breaking down the impact of the pandemic upon shopping trends.
Understanding customer needs across multiple categories.
Informing product propositions with testing and research.
Award winners for more than 15 years.