People are poor witnesses of their own behaviour
That’s just one of the core principles that underpins our thinking at Trinity McQueen. Discover the behavioural perspectives that drive our approach to research.
With leading methodology and technology rooted in the latest behavioural understanding, we help leading brands achieve resounding growth by closing the gap between what people say and what people do.
Read about our three core services.
By combining powerful creative diagnostics with groundbreaking tech, we uncover the clearest route to optimising your advertising to connect with your audience.
• Creative development • Ad & content optimisation • Campaign tracking
We don’t just listen to what audiences say. We use our behavioural understanding to uncover their real needs, desires and emotions, resulting in meaningful growth.
• Audience and shopper insight • Segmentation & personas • Proposition & product testing
Drive true growth with insight into how brands work. Position, develop and track your brand with commercially relevant, actionable data and insights to become the brand of choice.
• Brand positioning • Brand development • Brand tracking
From choosing an energy provider to placing a bet, every consumer decision made can be understood and predicted with the right expertise. We produce leading behavioural insight across a wide range of sectors.
The beauty buying experience is evolving. Embrace the change, and ensure that you are engaging with all relevant channels.
Real world financial decisions don’t happen in spreadsheets. Dive deeper into the human psychology of your customers, and help them make the right calls.
Energy providers are facing a new age of accountability. To support your customers, you need to understand their changing needs.
Instincts and hidden drivers fuel betting & gaming. Predict the unpredictable with behavioural insight.
Becoming the bartender’s choice has never been harder. Get your brand on the guestlist with access to our deep industry network.
Every TV & media brand is asking the same question – ‘How will we stand out?”. Understand the shifting prevalence of different channels within your audience.
Grocery shoppers are facing tough decisions. To stay in their shopping baskets, you need to know their minds.
The travel industry hates uncertainty. Ensure that you can predict and leverage consumer behaviour, even in uncertain times.
Shopper behavior has shifted, with even loyal customers seeking better deals, forcing retailers to stay competitive in this new era.
With 26 years of product testing, you couldn’t be in safer hands.
Our dedicated specialist product testing team have experience across numerous sectors, from hot drinks and confectionary to health and baby goods, ready meals, alcoholic drinks and more.
– In-home and in-store – Central location – International reach
Ready to grow? Let’s talk.
Find Us
hello@trinitymcqueen.com
LABS House 15-19 Bloomsbury Way London WC1A 2BA
Platform, New Station Street, Leeds, LS1 4JB
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