How we think

the research consultancy using behaviour-led insight To drive true growth

Our Approach

People are poor witnesses of their own behaviour

That’s just one of the core principles that underpins our thinking at Trinity McQueen. Discover the behavioural perspectives that drive our approach to research.

Insight Services

With leading methodology and technology rooted in the latest behavioural understanding, we help leading brands achieve resounding growth by closing the gap between what people say and what people do.

Read about our three core services.

Communications Strategy

By combining powerful creative diagnostics with groundbreaking tech, we uncover the clearest route to optimising your advertising to connect with your audience.

• Creative development
• Ad & content optimisation
• Campaign tracking

Market Strategy

We don’t just listen to what audiences say. We use our behavioural understanding to uncover their real needs, desires and emotions, resulting in meaningful growth.

• Audience and shopper insight
• Segmentation & personas
• Proposition & product testing

Brand Strategy

Drive true growth with insight into how brands work. Position, develop and track your brand with commercially relevant, actionable data and insights to become the brand of choice.

• Brand positioning
• Brand development
• Brand tracking

Our Experience

From choosing an energy provider to placing a bet, every consumer decision made can be understood and predicted with the right expertise. We produce leading behavioural insight across a wide range of sectors.

Beauty & Wellbeing

The beauty buying experience is evolving. Embrace the change, and ensure that you are engaging with all relevant channels.

Financial Services

Real world financial decisions don’t happen in spreadsheets. Dive deeper into the human psychology of your customers, and help them make the right calls.

Utilities & Energy

Energy providers are facing a new age of accountability. To support your customers, you need to understand their changing needs.

Betting & Gaming

Instincts and hidden drivers fuel betting & gaming. Predict the unpredictable with behavioural insight.

Alcoholic Drinks

Becoming the bartender’s choice has never been harder. Get your brand on the guestlist with access to our deep industry network.

Media

Every TV & media brand is asking the same question – ‘How will we stand out?”. Understand the shifting prevalence of different channels within your audience.

GROCERY & FMCG

Grocery shoppers are facing tough decisions. To stay in their shopping baskets, you need to know their minds.

Leisure & Travel

The travel industry hates uncertainty. Ensure that you can predict and leverage consumer behaviour, even in uncertain times.

Retail

Shopper behavior has shifted, with even loyal customers seeking better deals, forcing retailers to stay competitive in this new era.

Product Testing & NPD

With 26 years of product testing, you couldn’t be in safer hands.

Our dedicated specialist product testing team have experience across numerous sectors, from hot drinks and confectionary to health and baby goods, ready meals, alcoholic drinks and more.

– In-home and in-store
– Central location
– International reach

5Q5M

5 Questions 5 Minutes: Rory Sutherland

Written by

Paul Barrow

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Welcome to 5 Questions 5 Minutes. Each month, our very own Paul Barrow sits down to pick the brains of renowned industry experts in the research space.

First up in the hot seat is columnist, author, and Oglivy vice chairman Rory Sutherland. With his extensive career in advertising and marketing techniques, Rory has published three books, alongside his ongoing column in The Spectator. Covering all things human bias,behavioural science and Border Collies, you can watch the encyclopaedic conversation in full in the link below.

Image Source:

Title: IAB UK, Rory Sutherland at Ogilvy

Author: iabuk

Source: Flickr

License: CC BY-NC-ND 2.0

Looking for more?

5Q5M A Note From The Editor BEACON Breakdown Behind the data Brand & Advertising Unconventional Wisdom What if?

Leisure & Travel

Escape to experience: how travel motivation is changing in 2026

A new appetite: How FMCG brands can innovate for the GLP-1 consumer

Financial Services

Where confidence turns into doubt: how the first click shapes investment journeys and why decisions pause at the point of action.

Insight shouldn’t be the final hurdle in advertising. It should be in the room from the start.

SPEAK TO OUR EXPERTS