Welcome to 5 Questions 5 Minutes. Each month, our very own Paul Barrow sits down to pick the brains of renowned industry experts in the research space.
First up in the hot seat is columnist, author, and Oglivy vice chairman Rory Sutherland. With his extensive career in advertising and marketing techniques, Rory has published three books, alongside his ongoing column in The Spectator. Covering all things human bias,behavioural science and Border Collies, you can watch the encyclopaedic conversation in full in the link below.