5 Questions in 5 Minutes: Phil Barden

Why do we think in the ways that we do? 

In the latest episode of 5 Questions in 5 Minutes, Paul Barrow welcomes Phil Barden for a fascinating discussion around human psychology within the world of marketing. 

With over 25 years in the marketing industry, Phil Barden is an established author – his groundbreaking title ‘Decoded’ explores true motivations behind customer choices – and holds a unique multi-discipline perspective.

Full episode out now on the Trinity McQueen YouTube channel.