5 Questions in 5 Minutes: Sebastian James

Our very own Paul Barrow sits down with Boots CEO Sebastian James for the latest installment of 5 Questions in 5 Minutes – the new short form interview series from Trinity McQueen. 

In this episode, he offers his take on the current state of our ‘attention economy’ – how are emerging channels and rising technologies shaping the pharmaceutical industry? From ever diminishing attention spans and ‘embracing the chaos’, to the potential reimagination of pharmacies as we know them, take a dive into the discussion.

Oh, and what was it like playing in a band…?