It’s shop or drop for today’s grocery & FMGC customers

Can you keep your place on their shopping lists?

Today’s shoppers are changing in more ways than ever before. Financial pressures are overriding brand loyalty, customers are trading down instead of up, and the differences between offline and online habits are growing. In these challenging times, can brands stand by their price points?

It’s time to find new ways to win

With inflation rates in constant flux, it’s time for grocery & FMCG brands to find new ways of getting into their customers’ baskets. By understanding their needs and demands now, you can ensure your products are front of mind when they next come to buy.

We make grocery & FMCG shoppers more predictable

Experts in (almost) everything, everywhere

Our team boasts years of experience in different sectors, across multiple channels and various international markets. Chances are, we know where to look to find the answers you need.

BRAND STRATEGY

Proven product testing credentials

We’ve been putting products through their paces for 27 years. Ensure your goods fly off the shelves with rigorous, in-situ testing and insights across all stages of the product life cycle.

PRODUCT TESTING

Backed by behavioural science

We observe first, then we question. Our mastery of behavioural science techniques shows us what’s really going on inside the minds of your customers — for insights you can trust.

OUR APPROACH

Clients