Shopper behaviour has changed. Now more than ever, people are looking for the next best deal. More and more “loyal” customers are starting to seek out cheaper, better alternatives. In this new age, retailers can’t afford to rest on their laurels.

Retail is tough, and it’s only getting tougher

The key to unlocking growth? Understanding shopper behaviour

Start by answering the right questions
What are you doing to understand and meet the needs of your shoppers and target customers? Are there any new ways to inspire them, to help them discover and buy more? Above all else, how can you ensure that they choose you when the time comes?
We make retail shoppers more predictable
Backed by behavioural science
There’s a void between what people say and what they do. So we combine sector knowledge with behavioural science to help you overcome this ‘say-do gap’, and truly understand the minds of your customers
Retail experts
We’ve worked with some of the biggest names in retail to tackle some of the biggest strategic issues. We understand brands, we understand their audiences, and we know how to evaluate true innovation.
Thinking fast
Our goal is to make the difference you need, quickly. We do this by tackling each tactical issue with speed and agility, flexing to your needs and thinking outside of the box to generate unique insights.
Proud to be the insight partner of choice for a wide range of retailers.

















15 years of awards, and counting…


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