The way we engage with content is changing. Platforms are competing for attention, and it’s easy to get lost in all the noise. How can brands create the content that audiences really want, and ensure it’s discovered?
It’s not just about how you attract viewers to content…
…but how you keep them there
Great content is great content
It’s a difficult time for creators, but amazing content will always prevail. From early concept testing and commissioning, to development and beyond, we can help you understand your audience’s needs and behaviours — so you can craft engaging content that sticks.
Make your audience more engaged
1
Concept
We leverage the ‘wisdom of crowds’ in a gamified approach to concept testing. We help you find the concepts with real potential, refine promising ideas for development, and accelerate the failure of the rest.
2
Content
Content
Our unique approach to content testing enables creators to pinpoint the moments that drive or diminish engagement with greater precision, ensuring titles are fully optimised prior to launch.
3
Context
Context
The journey doesn’t stop at TX. Honing positioning and comms, consulting on renewals, and refreshing major titles will ensure audiences stay in love with your content and close to your brand.
Clients
Supporting household names alongside international streamers and content creators
Our Work
AWARDS
15 years of awards, and counting…
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