Anatomy of a hit: Adolescence

It’s become almost impossible to avoid Netflix’s new limited series Adolescence. And it’s now a record breaker, becoming the first ever programme from a streamer to top Barb’s weekly shows chart — a list traditionally dominated by BBC and ITV content.

The four-part British crime drama delves into the harrowing story of 13-year-old Jamie Miller, who is arrested for the murder of his classmate, Katie Leonard. The show amassed 66.3 million views in just two weeks, making it the most watched limited series and UK title ever on the platform – and it continues to break records on a daily basis.

So why has Adolescence been so successful? And what can other broadcasters and content creators learn from the unprecedented hit? (Warning: there are some subtle spoilers ahead).

 

Innovative filmmaking techniques

One of the most striking aspects of Adolescence is its use of the ‘oner’ — a single, continuous shot for each episode. The technique immerses viewers in real-time storytelling, heightening the emotional intensity and creating a visceral viewing experience.

Traditionally, single-take shots have been used to amplify tension (as seen in Boiling Point, another Stephen Graham/Philip Barantini production). Adolescence expands on this approach by building a deeper connection between the audience and characters. And it’s surprising how quickly you forget about this technique — as one reviewer said, “It uses the technical to unlock the emotional”. 

In a time when content creators are battling for attention, the show sends a rare invitation to concentrate, no second screens in sight. “The camera doesn’t blink in this show, and that allows for a certain rawness and honesty,” said Adolescence writer Jack Thorne. “The inability to cut away, the idea that all four episodes are partial — that allows you to tell a more complex story.” 

 

A shared cultural experience

Pulling off the one-shot approach was a gargantuan achievement that required meticulous planning and execution, as well as extensive preparation from the technical crew and cast. It also gave the Netflix marketing team a lot of behind-the-scenes footage — something viewers with an appetite for more lapped up after watching the full series.  

Leaning into the organic engagement around the show, Netflix launched a series of Q&A sessions on social media. The videos feature director Philip Barantini, cinematographer Matthew Lewis, and key cast members breaking down the series’ most talked-about moments.

Through Instagram and TikTok explainer videos, Netflix brought the creators and the audience closer together, turning Adolescence into something of a shared cultural experience.

 

Authentic local production

It might seem unusual that a drama set in an unspecified Northern English town would top the Netflix chart in over 70 countries — but this is all part of the masterplan. Netflix co-CEO, Ted Sarandos, has repeatedly emphasised a local-first approach to content creation, arguing that targeting a ‘global’ audience is ineffective and impossible.

He says, “When you try and make something for everyone, you typically make something that appeals to no one”.  The mandate from Sarandos is to make sure titles are relevant to the territory they’re created for. Because when you make something authentic for certain people in a certain place, it tends to appeal to other people in other places too.

While the recognisably British settings give the show its ‘local’ credibility, its themes resonate around the world. And that’s how an international organisation like Netflix stays culturally relevant and at the top of their game.

 

Deep social commentary

Adolescence delves into pressing societal issues such as bullying, the influence of social media, and the dark incel community — focusing on the complex realities of teen life. The series explores the real disconnect between parents’ perceptions and a hidden online world, emphasising just how pervasive digital culture is on young minds.

The narrative challenges viewers to confront uncomfortable truths, highlighting how online communities can build toxic behaviours and ideologies. It has opened the eyes of many caregivers, arming them with the terminology and insight they need to have meaningful discussions on the topic with young people.

By focusing on a young protagonist entangled in such a community, the series shines a light on the vulnerabilities adolescents face in an interconnected world. It’s even prompted a broader debate on the responsibilities of parents, teachers, and society in guiding and protecting young people from harmful influences.

 

Critical acclaim and viewer engagement

Adolescence has received universal acclaim for its direction, screenplay, and performances. On Rotten Tomatoes, it holds an approval rating of 99% based on over 90 critic reviews. The critical consensus is that, “Stylistically bold and beautifully acted from start to finish, Adolescence is a masterpiece of television storytelling and a searing viewing experience that leaves a mark.”  

Critics have praised the series for its emotional depth and societal relevance. Lucy Mangan of The Guardian described Adolescence as “the closest thing to TV perfection in decades,” while Anita Singh of The Daily Telegraph found the series to be “a devastating watch with phenomenal acting.”

Five star reviews are not a guaranteed indicator of success (far from it, actually). But when critical acclaim meets conversations happening in pubs, cafes, and offices across the country (and the world), you can see why the show has touched so many people.

 

What can broadcasters and streamers learn from Adolescence?

1. Embrace innovation and encourage creative risks. Using unique filmmaking methods can not only create immersive experiences that captivate audiences, but also set a series apart from conventional formats. 
2. Address social issues. Tackling contemporary societal concerns resonates with viewers and opens meaningful discussions. Just look at the success of Mr Bates vs. the Post Office — TV has the capability to right wrongs, fight against injustice and highlight marginalised stories. 
3. Engagement doesn’t end when the credits roll. By feeding audience curiosity, broadcasters can extend the lifespan of a show beyond its initial release. In a time where social media drives word-of-mouth success, sparking discussion (narratively and technically) helps a series remain relevant long after viewers have finished watching. 
4. Think quality over quantity. A concise series with a focused narrative can be more impactful than longer formats. Proving that brevity, when executed effectively, can really enhance storytelling.

 

Adolescence is a shining example of how innovative storytelling can result in a series that resonates deeply with audiences and critics alike. It has the potential to change lives, and its success paves the way for content creators to push boundaries and make groundbreaking content in the future.