How we think

the research consultancy using behaviour-led insight To drive true growth

Our Approach

People are poor witnesses of their own behaviour

That’s just one of the core principles that underpins our thinking at Trinity McQueen. Discover the behavioural perspectives that drive our approach to research.

Insight Services

With leading methodology and technology rooted in the latest behavioural understanding, we help leading brands achieve resounding growth by closing the gap between what people say and what people do.

Read about our three core services.

Communications Strategy

By combining powerful creative diagnostics with groundbreaking tech, we uncover the clearest route to optimising your advertising to connect with your audience.

• Creative development
• Ad & content optimisation
• Campaign tracking

Market Strategy

We don’t just listen to what audiences say. We use our behavioural understanding to uncover their real needs, desires and emotions, resulting in meaningful growth.

• Audience and shopper insight
• Segmentation & personas
• Proposition & product testing

Brand Strategy

Drive true growth with insight into how brands work. Position, develop and track your brand with commercially relevant, actionable data and insights to become the brand of choice.

• Brand positioning
• Brand development
• Brand tracking

Our Experience

From choosing an energy provider to placing a bet, every consumer decision made can be understood and predicted with the right expertise. We produce leading behavioural insight across a wide range of sectors.

Beauty & Wellbeing

The beauty buying experience is evolving. Embrace the change, and ensure that you are engaging with all relevant channels.

Financial Services

Real world financial decisions don’t happen in spreadsheets. Dive deeper into the human psychology of your customers, and help them make the right calls.

Utilities & Energy

Energy providers are facing a new age of accountability. To support your customers, you need to understand their changing needs.

Betting & Gaming

Instincts and hidden drivers fuel betting & gaming. Predict the unpredictable with behavioural insight.

Alcoholic Drinks

Becoming the bartender’s choice has never been harder. Get your brand on the guestlist with access to our deep industry network.

Media

Every TV & media brand is asking the same question – ‘How will we stand out?”. Understand the shifting prevalence of different channels within your audience.

GROCERY & FMCG

Grocery shoppers are facing tough decisions. To stay in their shopping baskets, you need to know their minds.

Leisure & Travel

The travel industry hates uncertainty. Ensure that you can predict and leverage consumer behaviour, even in uncertain times.

Retail

Shopper behavior has shifted, with even loyal customers seeking better deals, forcing retailers to stay competitive in this new era.

Product Testing & NPD

With 26 years of product testing, you couldn’t be in safer hands.

Our dedicated specialist product testing team have experience across numerous sectors, from hot drinks and confectionary to health and baby goods, ready meals, alcoholic drinks and more.

– In-home and in-store
– Central location
– International reach

Shopper & Retail

Shopper & Retail

Skip the browse, hit buy: why AI is bypassing the retail front door

Written by Joanna Crane

Shopper & Retail

The omnichannel squeeze: reaching shoppers quicker with TikTok Shop & social commerce

Written by Becki Jarvis

Shopper & Retail

Black Friday turns 15 in the UK: how has it changed and what does it mean for 2025?

Written by Joanna Crane

Shopper & Retail

Tapping into “cosy season” with simple seasonal wins for retailers.

Written by Rachel Holdsworth

Shopper & Retail

“Little treat” culture and the changing face of indulgence.

Written by Joanna Crane

Shopper & Retail

The unstoppable rise of Shein… should brands be worried?

Written by Joanna Crane

Shopper & Retail

Are retailers neglecting the voice of the non-customer?

Written by Sharon Hodgson

Shopper & Retail

Black Friday 2023: What can we expect from this year’s results?

Written by Teodora Terzieva

Shopper & Retail

What if…retail brands can beat the dupe craze by engaging with it?

Written by Becki Jarvis

Shopper & Retail

How brands can stay in shoppers’ baskets during the cost of living crisis

Written by Ant Jokl-Carter

Shopper & Retail

The Rise of System 2 Black Friday

Written by Ant Jokl-Carter

Shopper & Retail

What can brands expect from Black Friday in 2022?

Written by Ant Jokl-Carter

Shopper & Retail

Why Black Friday still matters and how to keep up with the changing rules of engagement.

Written by Nathan Bartlett

Shopper & Retail

High street game changers

Written by Sharon Hodgson

Shopper & Retail

Adapt or stagnate: flexibility is vital this Christmas

Written by Rob Nicolson