How we think

the research consultancy using behaviour-led insight To drive true growth

Our Approach

People are poor witnesses of their own behaviour

That’s just one of the core principles that underpins our thinking at Trinity McQueen. Discover the behavioural perspectives that drive our approach to research.

Insight Services

With leading methodology and technology rooted in the latest behavioural understanding, we help leading brands achieve resounding growth by closing the gap between what people say and what people do.

Read about our three core services.

Communications Strategy

By combining powerful creative diagnostics with groundbreaking tech, we uncover the clearest route to optimising your advertising to connect with your audience.

• Creative development
• Ad & content optimisation
• Campaign tracking

Market Strategy

We don’t just listen to what audiences say. We use our behavioural understanding to uncover their real needs, desires and emotions, resulting in meaningful growth.

• Audience and shopper insight
• Segmentation & personas
• Proposition & product testing

Brand Strategy

Drive true growth with insight into how brands work. Position, develop and track your brand with commercially relevant, actionable data and insights to become the brand of choice.

• Brand positioning
• Brand development
• Brand tracking

Our Experience

From choosing an energy provider to placing a bet, every consumer decision made can be understood and predicted with the right expertise. We produce leading behavioural insight across a wide range of sectors.

Beauty & Wellbeing

The beauty buying experience is evolving. Embrace the change, and ensure that you are engaging with all relevant channels.

Financial Services

Real world financial decisions don’t happen in spreadsheets. Dive deeper into the human psychology of your customers, and help them make the right calls.

Utilities & Energy

Energy providers are facing a new age of accountability. To support your customers, you need to understand their changing needs.

Betting & Gaming

Instincts and hidden drivers fuel betting & gaming. Predict the unpredictable with behavioural insight.

Alcoholic Drinks

Becoming the bartender’s choice has never been harder. Get your brand on the guestlist with access to our deep industry network.

Media

Every TV & media brand is asking the same question – ‘How will we stand out?”. Understand the shifting prevalence of different channels within your audience.

GROCERY & FMCG

Grocery shoppers are facing tough decisions. To stay in their shopping baskets, you need to know their minds.

Leisure & Travel

The travel industry hates uncertainty. Ensure that you can predict and leverage consumer behaviour, even in uncertain times.

Retail

Shopper behavior has shifted, with even loyal customers seeking better deals, forcing retailers to stay competitive in this new era.

Product Testing & NPD

With 26 years of product testing, you couldn’t be in safer hands.

Our dedicated specialist product testing team have experience across numerous sectors, from hot drinks and confectionary to health and baby goods, ready meals, alcoholic drinks and more.

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– Central location
– International reach

Trinity McQueen appoints new MD

Written by

Robin Horsfield

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Independent insight consultancy, Trinity McQueen has appointed Danielle Hume, as its new Managing Director.

Hume, who joined Trinity McQueen in 2012, and was promoted to the board in 2024, starts her new role this month.

Founders Anna Cliffe and Robin Horsfield (formerly Joint MDs) remain directors and active in business operations and client consultancy.

Commenting on her appointment, Danielle said:

“Naturally, I’m excited and extremely proud to become Trinity McQueen’s new MD. The consultancy has an impressive client portfolio and strong culture. I look forward to working with everyone, to deliver a strategy that continues to add value to our clients and ensures we’re a great place to work for our people”.

Robin Horsfield added:

“Anna and I have jointly led Trinity McQueen since its foundation 12 years ago. The time is right to seek fresh leadership as we evolve and prepare for the next phase of our journey. Danielle is a first-rate leader. Her passion for excellent client service and her desire to see our people thrive made this a natural appointment.”

There is no change in the composition of the consultancy’s management team – co-directors Simon Shaw and Laura Morris remain in post.

Notes to Editors

Trinity McQueen is an independently owned insight consultancy that has won MRS and AURA awards, year-on-year, since its incorporation in 2013. Its core focus is delivering insight services for brand and advertising development across multiple industry sectors in the UK, employing 35 consultants, turning over fees of £6m.

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