Aston Manor needed to give their Kingstone Press brand a refresh, but there was a lot to consider. Not only did the new design need to perform well at the bar and across a range of merchandise, it needed to communicate a compelling brand story across the board.

We applied our behavioural lens to find out exactly how the brand was being perceived. With a combination of creative focus groups, quantitative surveys and in-bar interviews, we were able to generate a rounded view of each proposed concept, giving clear guidance to make a decision with confidence.