Tracking real world impacts of major advertising spend 

‘The UK’s fairest online casino’ has a lot to uphold when it comes to brand image. After an annual advertising spend of £10 million, PlayOJO needed to make sure that they could actually track the real world impacts of their investments.

To understand the effectiveness of any marketing campaign, you have to look at it from every angle. And we did just that, using bespoke surveys and qualitative focus groups with real PlayOJO users to identify what hierarchy of messages would bring the highest returns. As a result, PlayJO was able to identify a low-risk, high reward hierarchy, allowing them to stand out as a ‘fairer’ brand.