In a post-pandemic world, travel dynamics have changed. As a result, LNER required a new brand & advertising tracker that was both forward focused and adaptable to constantly shifting trends that have recently emerged amongst travellers across the nation.
In order to increase understanding, a tracker was implemented to shed light on how the LNER brand is perceived against a new set of post-COVID parameters. This allowed the client to measure the impact of LNER advertising on consumer behaviour and how it could be top of mind for reach and consideration. In doing so, we have revitalised engagement amongst internal stakeholders and delivered a range of actionable insights that have linked to LNER’s commercials.