We have partnered with Google since 2020 to understand the “shifts in shopping” across several key categories including homewares, electricals, beauty and grocery. We explored changes in shopper behaviour across Covid-19, and now the current cost of living crisis in the UK and Europe.

As a result, we have produced an extensive report, the findings of which have supported the sales of Search, and provide unique in-depth insights into habitual shifts during times of major contextual change.