Breaking down the impact of the pandemic upon shopping trends

We have partnered with Google since 2020 to understand the “shifts in shopping” across several key categories including homewares, electricals, beauty and grocery. We explored changes in shopper behaviour across Covid-19, and now the current cost of living crisis in the UK and Europe.

As a result, we have produced an extensive report, the findings of which have supported the sales of Search, and provide unique in-depth insights into habitual shifts during times of major contextual change.