When GDF SUEZ became ENGIE in 2016, it came with a ‘one company, one brand’ strategy. However, in order to ensure that the ENGIE launch was effective in terms of awareness and positioning, they needed to ask the right questions.

To ensure the launch was in the best possible position to succeed, we conducted quantitative interviews with key decision makers, stakeholders, and those within local authorities. By reviewing the results of this review, we were able to understand the views of different businesses of varying sizes, making the process of crafting a launch strategy a whole lot easier.