Very

Very, very good multi-category brand tracking

Very approached us with ambitions of being the number one destination for shoppers, especially those who prefer to use credit. To help the company achieve this goal and check on its trajectory as a brand, we provided a multi-category brand health tracker in the UK & Ireland.

Insights have informed campaign planning, targeting and media buying, as well as help to optimise creatives. Within a year of Very’s new ‘flamingo’ brand positioning, our work has already helped to boost the distinctiveness, emotional response, and impact of the campaign.