Wickes

Brand tracking with our name on it

Wickes wanted to track perceptions amongst both home improvers and trades professionals. With our annual barometer of brand health, we enabled Wickes to do exactly that — identifying the key strengths of its brand as well as any weak points which could be improved. 

Our category level insights have shown Wickes exactly what’s needed to win in key growth areas, including interior painting & decorating, tiles & flooring, garden maintenance and small DIY projects.