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Who doesn’t love a bit of a positive news? In the current ‘permacrisis’, it’s easy to get lost in endless stream of negative news. A welcome dose of positivity goes a long way towards brightening my day, and according to this study, ‘good news reports can make negative news more bearable.’ Give yourself some balance.
Here are some of my favourite sources of positive news. Add these links to your bookmarks!
Recommended by Alice Carver, Qualitative Research Manager.
What makes a successful ad? In a new series, we apply our BEACON ad content analysis framework to some prominent recent examples.
Simon Shaw’s latest book explores the behavioural logic behind the Say Do Gap – the disparity between consumers’ words and actions that haunts market research.
Want to know your audience better than they know themselves?
“People don’t always do what they say they do. Are you asking the right questions in your research?”