How we think

the research consultancy using behaviour-led insight To drive true growth

Our Approach

People are poor witnesses of their own behaviour

That’s just one of the core principles that underpins our thinking at Trinity McQueen. Discover the behavioural perspectives that drive our approach to research.

Insight Services

With leading methodology and technology rooted in the latest behavioural understanding, we help leading brands achieve resounding growth by closing the gap between what people say and what people do.

Read about our three core services.

Communications Strategy

By combining powerful creative diagnostics with groundbreaking tech, we uncover the clearest route to optimising your advertising to connect with your audience.

• Creative development
• Ad & content optimisation
• Campaign tracking

Market Strategy

We don’t just listen to what audiences say. We use our behavioural understanding to uncover their real needs, desires and emotions, resulting in meaningful growth.

• Audience and shopper insight
• Segmentation & personas
• Proposition & product testing

Brand Strategy

Drive true growth with insight into how brands work. Position, develop and track your brand with commercially relevant, actionable data and insights to become the brand of choice.

• Brand positioning
• Brand development
• Brand tracking

Our Experience

From choosing an energy provider to placing a bet, every consumer decision made can be understood and predicted with the right expertise. We produce leading behavioural insight across a wide range of sectors.

Beauty & Wellbeing

The beauty buying experience is evolving. Embrace the change, and ensure that you are engaging with all relevant channels.

Financial Services

Real world financial decisions don’t happen in spreadsheets. Dive deeper into the human psychology of your customers, and help them make the right calls.

Utilities & Energy

Energy providers are facing a new age of accountability. To support your customers, you need to understand their changing needs.

Betting & Gaming

Instincts and hidden drivers fuel betting & gaming. Predict the unpredictable with behavioural insight.

Alcoholic Drinks

Becoming the bartender’s choice has never been harder. Get your brand on the guestlist with access to our deep industry network.

Media

Every TV & media brand is asking the same question – ‘How will we stand out?”. Understand the shifting prevalence of different channels within your audience.

GROCERY & FMCG

Grocery shoppers are facing tough decisions. To stay in their shopping baskets, you need to know their minds.

Leisure & Travel

The travel industry hates uncertainty. Ensure that you can predict and leverage consumer behaviour, even in uncertain times.

Retail

Shopper behavior has shifted, with even loyal customers seeking better deals, forcing retailers to stay competitive in this new era.

Product Testing & NPD

With 26 years of product testing, you couldn’t be in safer hands.

Our dedicated specialist product testing team have experience across numerous sectors, from hot drinks and confectionary to health and baby goods, ready meals, alcoholic drinks and more.

– In-home and in-store
– Central location
– International reach

SECTOR FILTER

Alcoholic Drinks Beauty & Wellbeing Betting & Gaming Brand Matters Financial Services FMCG Grocery Insight Leisure & Travel Media & Broadcast Shopper & Retail Utilities & Energy

Spotlight

Insight

Playing it safe vs. making waves: when should ads challenge culture?

Written by Anna Cliffe

Features

Media & Broadcast

Anatomy of a hit: Adolescence

Written by Laura Finnemore

Leisure & Travel

A new measure of brand health for travel brands

Written by Mike Cooper

Brand Matters

How better brand tracking achieves brand health

Written by Laura Morris

FROM THE EDITOR

Closing the say-do gap

Written by Simon Shaw

Read more

LATEST

FMCG

Staying in vs. going out: home dining is here to stay

Written by Rachel Holdsworth

Brand Matters

Brand Power: Why investment in brand building will reap countless benefits

Written by Laura Morris

Behind the data

Removing the unconscious bias in product testing

Written by Matt Counsell

ON ROTATION

Pay attention to context: The importance of the lived experience in advertising

Written by Mike Follett

Read more

5Q5M

5 Questions in 5 Minutes – Nick Dent

Hear from Nick Dent, Director of Customer Ops at TfL, on how market research helps him understand the expectations and experiences of London transport users.

Presented by Paul Barrow

See latest View previous

MAKING AUDIENCES MORE PREDICTABLE

Financial Services

Trust vs convenience: What matters most to banking customers?

Written by Gabriel O'Connell

Leisure & Travel

Open minds, Open wallets: The changing habits of the holidaymaker

Written by Mike Cooper

Shopper & Retail

“Little treat” culture and the changing face of indulgence.

Written by Joanna Crane

Brand Matters

“Picking an enemy”: The risks and rewards of combative brand positioning

Written by Laura Morris

What makes a successful ad? In a new series, we apply our BEACON ad content analysis framework to some prominent recent examples.

Written by Alex Cass

BEACON Breakdown

Heineken’s Ingenious ‘Don’t Drink This’ Campaign

Read the article

CLOSING THE SAY DO GAP

say do gap

Simon Shaw’s latest book explores the behavioural logic behind the Say Do Gap – the disparity between consumers’ words and actions that haunts market research.

Want to know your audience better than they know themselves?

Get your free copy

“People don’t always do what they say they do. Are you asking the right questions in your research?”

Written by Simon Shaw

Looking for more?

5Q5M A Note From The Editor BEACON Breakdown Behind the data Brand & Advertising Unconventional Wisdom What if?

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