FROM THE EDITOR

Regal Research: Harnessing Neuroscience for The Queen’s Reading Room

Written by Simon Shaw
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ON ROTATION

The true value of semiotics and cultural insight

Written by Alex Gordon
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5 Questions in 5 Minutes: Stephen Bayley on Terence Conran

Stephen Bayley reflects upon the life of renowned designer and entrepreneur Terence Conran.
Presented by Paul Barrow

What makes a successful ad? In a new series, we apply our BEACON ad content analysis framework to some prominent recent examples.

Written by Jack Hollis

The devilish allure of Lucky Saint

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CLOSING THE SAY DO GAP

say do gap

Simon Shaw’s latest book explores the behavioural logic behind the Say Do Gap – the disparity between consumers’ words and actions that haunts market research.

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“People don’t always do what they say they do. Are you asking the right questions in your research?”

Written by Simon Shaw

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