How we think

the research consultancy using behaviour-led insight To drive true growth

Our Approach

People are poor witnesses of their own behaviour

That’s just one of the core principles that underpins our thinking at Trinity McQueen. Discover the behavioural perspectives that drive our approach to research.

Insight Services

With leading methodology and technology rooted in the latest behavioural understanding, we help leading brands achieve resounding growth by closing the gap between what people say and what people do.

Read about our three core services.

Communications Strategy

By combining powerful creative diagnostics with groundbreaking tech, we uncover the clearest route to optimising your advertising to connect with your audience.

• Creative development
• Ad & content optimisation
• Campaign tracking

Market Strategy

We don’t just listen to what audiences say. We use our behavioural understanding to uncover their real needs, desires and emotions, resulting in meaningful growth.

• Audience and shopper insight
• Segmentation & personas
• Proposition & product testing

Brand Strategy

Drive true growth with insight into how brands work. Position, develop and track your brand with commercially relevant, actionable data and insights to become the brand of choice.

• Brand positioning
• Brand development
• Brand tracking

Our Experience

From choosing an energy provider to placing a bet, every consumer decision made can be understood and predicted with the right expertise. We produce leading behavioural insight across a wide range of sectors.

Beauty & Wellbeing

The beauty buying experience is evolving. Embrace the change, and ensure that you are engaging with all relevant channels.

Financial Services

Real world financial decisions don’t happen in spreadsheets. Dive deeper into the human psychology of your customers, and help them make the right calls.

Utilities & Energy

Energy providers are facing a new age of accountability. To support your customers, you need to understand their changing needs.

Betting & Gaming

Instincts and hidden drivers fuel betting & gaming. Predict the unpredictable with behavioural insight.

Alcoholic Drinks

Becoming the bartender’s choice has never been harder. Get your brand on the guestlist with access to our deep industry network.

Media

Every TV & media brand is asking the same question – ‘How will we stand out?”. Understand the shifting prevalence of different channels within your audience.

GROCERY & FMCG

Grocery shoppers are facing tough decisions. To stay in their shopping baskets, you need to know their minds.

Leisure & Travel

The travel industry hates uncertainty. Ensure that you can predict and leverage consumer behaviour, even in uncertain times.

Retail

Shopper behavior has shifted, with even loyal customers seeking better deals, forcing retailers to stay competitive in this new era.

Product Testing & NPD

With 26 years of product testing, you couldn’t be in safer hands.

Our dedicated specialist product testing team have experience across numerous sectors, from hot drinks and confectionary to health and baby goods, ready meals, alcoholic drinks and more.

– In-home and in-store
– Central location
– International reach

Uncategorised

Qualitative research is a human process – but AI can help

Written by Simon Shaw

The power of triangulation

Written by Simon Shaw

We experiment and test

Written by Simon Shaw

Closing the say-do gap: we observe, as well as ask

Written by Simon Shaw

Defining behaviour first: the secret to a successful approach

Written by Simon Shaw

Trinity McQueen appoints new MD

Written by Robin Horsfield

What is behavioural science and why is it important to market research?

Written by Simon Shaw

Closing the say-do gap

Written by Simon Shaw

Reward Psychology Part 1: consistent rewards to win new customers

Written by Simon Shaw

Reward Psychology Part 2: keeping customers using variable rewards

Written by Simon Shaw

A Note From The Editor

Small businesses — we salute you!

Written by Simon Shaw

A Note From The Editor

Want to build wealth? Delete your investing app now.

Written by Simon Shaw

A Note From The Editor

A Year of How We Think

Written by Simon Shaw

Behind the data

Synthetic Data: To fear or embrace?

Written by Bethan Evans Biggs

What if?

Is this the end of television as we know it?

Written by Laura Finnemore

Unconventional Wisdom

The gamification of banking: how are challenger banks changing our relationship with money?

Written by India Wood

Beauty & Wellbeing

What if… beauty brands could boost age representation, and unlock a forgotten audience?

Written by Becki Jarvis

Navigating cultural nuances in international product testing

Written by Matt Counsell

A Note From The Editor

The Information Trap: How excess information can compromise decision quality

Written by Simon Shaw

Unconventional Wisdom

Driving growth in a regulated betting & gaming market

Written by Mike Cooper

Behind the data

What can brands and retailers learn from Black Friday 2023?

Written by Teodora Terzieva

Beauty & Wellbeing

What if… ingredient-led beauty is transforming the way we buy?

Written by Becki Jarvis

5Q5M

5 Questions in 5 Minutes: Stephen Bayley on Terence Conran

Written by Paul Barrow

A Note From The Editor

Regal Research: Harnessing Neuroscience for The Queen’s Reading Room

Written by Simon Shaw