How we think

the research consultancy using behaviour-led insight To drive true growth

Our Approach

People are poor witnesses of their own behaviour

That’s just one of the core principles that underpins our thinking at Trinity McQueen. Discover the behavioural perspectives that drive our approach to research.

Insight Services

With leading methodology and technology rooted in the latest behavioural understanding, we help leading brands achieve resounding growth by closing the gap between what people say and what people do.

Read about our three core services.

Communications Strategy

By combining powerful creative diagnostics with groundbreaking tech, we uncover the clearest route to optimising your advertising to connect with your audience.

• Creative development
• Ad & content optimisation
• Campaign tracking

Market Strategy

We don’t just listen to what audiences say. We use our behavioural understanding to uncover their real needs, desires and emotions, resulting in meaningful growth.

• Audience and shopper insight
• Segmentation & personas
• Proposition & product testing

Brand Strategy

Drive true growth with insight into how brands work. Position, develop and track your brand with commercially relevant, actionable data and insights to become the brand of choice.

• Brand positioning
• Brand development
• Brand tracking

Our Experience

From choosing an energy provider to placing a bet, every consumer decision made can be understood and predicted with the right expertise. We produce leading behavioural insight across a wide range of sectors.

Beauty & Wellbeing

The beauty buying experience is evolving. Embrace the change, and ensure that you are engaging with all relevant channels.

Financial Services

Real world financial decisions don’t happen in spreadsheets. Dive deeper into the human psychology of your customers, and help them make the right calls.

Utilities & Energy

Energy providers are facing a new age of accountability. To support your customers, you need to understand their changing needs.

Betting & Gaming

Instincts and hidden drivers fuel betting & gaming. Predict the unpredictable with behavioural insight.

Alcoholic Drinks

Becoming the bartender’s choice has never been harder. Get your brand on the guestlist with access to our deep industry network.

Media

Every TV & media brand is asking the same question – ‘How will we stand out?”. Understand the shifting prevalence of different channels within your audience.

GROCERY & FMCG

Grocery shoppers are facing tough decisions. To stay in their shopping baskets, you need to know their minds.

Leisure & Travel

The travel industry hates uncertainty. Ensure that you can predict and leverage consumer behaviour, even in uncertain times.

Retail

Shopper behavior has shifted, with even loyal customers seeking better deals, forcing retailers to stay competitive in this new era.

Product Testing & NPD

With 26 years of product testing, you couldn’t be in safer hands.

Our dedicated specialist product testing team have experience across numerous sectors, from hot drinks and confectionary to health and baby goods, ready meals, alcoholic drinks and more.

– In-home and in-store
– Central location
– International reach

Uncategorised

A Note From The Editor

Regal Research: Harnessing Neuroscience for The Queen’s Reading Room

Written by Simon Shaw

A Note From The Editor

Could we learn to love AI?

Written by Simon Shaw

5Q5M

5 Questions in 5 Minutes: Sophie Devonshire

Written by Paul Barrow

A Note From The Editor

When metrics mislead

Written by Simon Shaw

Beauty & Wellbeing

Beyond Veganuary: How can beauty brands create long-term behavioural change?

Written by Lydia Griffin

A Note From The Editor

Six behavioural traps that cost you money when buying a car – and how to neutralise them

Written by Simon Shaw

What if?

What if… alcohol brands can win during Dry January?

Written by Rob Nicolson

Behind the data

Making ads ‘click’ with predictive cultural alignment

Written by Anna Cliffe

Beauty & Wellbeing

What if…beauty and wellness brands rethought their gift sets this year?

Written by Katherine Evans

What if?

What if… brands stopped overlooking the spending power of women?

Written by Teodora Terzieva

A Note From The Editor

The Lollapalooza Effect: Decision-Making in the Real World

Written by Simon Shaw

Behind the data

Challenging lazy cultural thinking around the over 50s audience

Written by Robin Horsfield

Unconventional Wisdom

Asking better research questions

Written by Gabriel O'Connell

5 Questions in 5 Minutes: Rajeev Raja

Written by Paul Barrow

Unconventional Wisdom

Brands need to keep track of perceived value

Written by Becki Jarvis

Behind the data

Removing the unconscious bias in product testing

Written by Matt Counsell

Unconventional Wisdom

The true value of semiotics and cultural insight

Written by Alex Gordon

A Note From The Editor

Ambiguity aversion: the hidden barrier to sales

Written by Simon Shaw

Pay attention to context: The importance of the lived experience in advertising

Written by Mike Follett

5Q5M

5 Questions in 5 Minutes – Nick Dent

Written by Paul Barrow

A Note From The Editor

The Say-Do Gap in Driver Behaviour

Written by Simon Shaw

A Note From The Editor

Remove friction to supercharge sales

Written by Simon Shaw

5Q5M

5 Questions in 5 Minutes: Phil Barden

Written by Paul Barrow

5Q5M

5 Questions in 5 Minutes: Stephen Bayley

Written by Paul Barrow